Analista Senior de SEO

COMPANY PRESENTATION

We are looking for a professional for a Senior SEO Analyst, to work remotely, consulting for the company, in order to help us identify the important topics to be monitored in an SEO strategy.

RESPONSIBILITIES AND RESPONSIBILITIES

• Manage the day-to-day operations of researching the support experience of our customers, partners and employees, improving relevance

• Strategic SEO and SMO planning for the Super Fluency Online brand

• Keeping our organic traffic healthy

• Evaluate performance data from the company, competitors , primary and secondary keyword gaps, gaps in our content via SEO/SEM analysis tools, or areas for improvement in our graphic design;

• Benchmark other SEO companies and practices

• Conduct keyword research using tools like Keyword Planner, SEMRush, Moz and Ahrefs ;

• Provide recommendations and execute global internal/external strategies for content development in coordination with search and SEO objectives - general and keyword-specific

• Conduct constant on-page SEO audit on our website and blog to reduce cannibalization and suggest improvements ( load time, code components, meta tags, heading tags, linking, images, URLs and other best practices);

• Create SEO results reports, analyze Google algorithm changes and identify continuous improvements to increase and maintain domain authority;

• Apply changes according to Google updates

• Update old content and add “call to action” phrases (CTAs), seeking to improve user engagement;

• Monitor Paid Search Campaigns

• Implement link building strategies and manage backlinks to build authority online;

• Track and report performance metrics (including KPIs for organic traffic, conversion rates and time spent on page) against our SEO goals and benchmark data;

• Manage Google My Business;

• Optimize pages for mobile devices;

• Know how to evaluate and propose adjustments for duplicate content and canonical tag;

• Know how to evaluate and propose adjustment for structured data;

• Make changes to our CMS (Page Titles, Descriptions, Canonicals, etc.)

• Analyze internal and external link quality

• Follow SEO trends, always keeping up to date with new tools and practices.

REQUIREMENTS AND QUALIFICATIONS

• Completed higher education or studying (related areas);

• Previous experience with SEO;

• Knowledge about metrics, how the search engine algorithm works and SEO best practices;

• Understanding of Google updates and how updates affect organic traffic performance

• Experience with SEO/SEM analytics tools such as Google Analytics, Google Search Console, SEMrush, BrightEdge;

• Proactivity;

• Communication skills (oral and written);

• Business view;

• Customer focus;

• Ability to innovate;

• Willingness to grow and learn;

• Availability to work remotely.

DIFFERENTIALS

• media experience

• ecommerce experience

• HTML knowledge

• SEO certifications