Job Title: Unlock Growth: Lead DTC Facebook & Google Ads Expert
Job Description:
Role Snapshot:
- Position: Lead DTC Facebook and Google Ads Expert
- Start Date: Immediate openings available
- Location: Remote
- Compensation: A competitive salary
- Company: Workwarp
We're BlueBrands, a fast-growing e-commerce portfolio specializing in innovative solutions. Our leading brand, Pluxy, provides premium epilators and related products. We're seeking a motivated Paid Media Specialist to join our team and drive performance and scale our brands through data-driven strategies and direct response marketing.
About the Role:
As a Lead DTC Facebook and Google Ads Expert, you'll be responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms to maximize ROI and drive targeted traffic and conversions. You'll excel in a dynamic, high-energy environment that challenges you to be your best and provides opportunities to grow with us.Responsibilities:
- Campaign management: Oversee and manage Google Ads and Facebook ad campaigns to ensure optimal performance
- Ad strategy development: Create and implement effective ad strategies, focusing on direct response marketing
- Budget management: Manage and allocate ad spend, ensuring at least $150k per month is being effectively utilized
- Performance optimization: Continuously analyze and optimize campaigns for better ROI, adjusting targeting, bidding, and creative as needed
- A/B testing: Run A/B tests to identify winning creatives, copy, and audiences
- Reporting and analysis: Regularly report on campaign performance, providing detailed insights and actionable recommendations
- Collaboration: Work closely with the creative team to ensure that ad copy and visuals align with campaign strategies
Requirements:
- Excellent English written and verbal communication skills
- At least 2+ years of experience working in the DTC company/industry
- Extensive experience in managing Google Ads and Facebook campaigns
- Strong background in direct response marketing
- Proven ability to manage a minimum of $150k in monthly ad spend
- Analytical skills to optimize and scale ad performance
- Excellent communication and reporting skills
- Ability to work remotely and collaborate with a team
What We Offer:
- Paid trainings: Continuous learning and development
- Flexible working hours
- Fully remote
- Unlimited PTO
- Potential to grow into a Brand Manager