Digital Marketing Specialist - Paid Advertising (PPC)

Join our dynamic team at Photobooth Supply Co as a Junior Digital Marketing Specialist, where you'll play a crucial role in driving revenue growth through paid advertising channels. As a PPC specialist, you'll own a significant marketing budget and contribute to one of the company's largest revenue streams. If you're passionate about empowering entrepreneurs, adding fun to events, and delivering joy to festive gatherings, we want to hear from you!

In this exciting role, you'll be responsible for managing a six-figure ad spend, optimizing ads, split testing, and researching keywords to improve the reach and performance of our paid platforms. You'll work closely with our senior marketers and designers to create ad creatives that drive results. If you thrive in a fast-paced environment, enjoy analyzing data, and are eager to learn and grow, this position is perfect for you.

Key Responsibilities

• Manage and optimize Google Ads, Meta Ads, and TikTok Ads to achieve peak performance
• Conduct keyword research, identify top-performing keywords, and improve quality scores
• Collaborate with designers to create ad creatives and iterate on ad copy
• Split test ad variations, identify winning strategies, and scale successful campaigns
• Provide insights and strategy for email marketing, CRO, online conversions, landing pages, and other revenue opportunities

Goals and Objectives

• Increase SQLs and MQLs by 25% MoM
• Increase paid ad conversions by 30% MoM
• Optimize CTRs and CPC for Meta and Google Ads
• Improve Google Ad quality score

Requirements

• 1-3 years of experience in PPC, Google Ads, and Meta Ads
• Hubspot landing page creation experience
• TikTok ads experience a plus
• Shopify experience a plus
• Email marketing experience a plus

What We Offer

• Health benefits
• 401K
• Education stipend
• Remote work options
• Bonus plan
• Annual retreat
• Generous PTO and holiday schedule
• Quarterly financial meetings
• Open book management
• Intimate team environment
• Work-from-home stipend

Ready to join our team and take your digital marketing career to the next level? Apply now!