Consultant, Customer and Product Insights
About the position The position at Verizon focuses on enriching lives by providing premium wireless experiences that exceed customer expectations. The role involves designing and executing research programs to gather insights that drive business impact, collaborating with various teams to enhance customer understanding, and supporting the development of a comprehensive research and insights learning plan. This hybrid role allows for a mix of remote work and in-office collaboration, emphasizing the importance of innovation and adaptability in a fast-paced environment.
Responsibilities
- Designing custom research to address key business issues using a wide range of research methodologies spanning qualitative and quantitative approaches.
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- Overseeing external research vendors for large custom research projects, ensuring projects are efficiently executed according to budget and timelines and in adherence to our standards for research.
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- Translating information from primary and secondary research into compelling insights and socializing results with appropriate business partners to help drive business impact.
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- Partnering with other researchers, analysts and business intelligence peers to develop integrated views on our customers, competitors and broader marketplace.
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- Supporting the development, maintenance and delivery of a bi-annual research and insights learning plan ensuring the collective insights needs across the Value portfolio are being accommodated.
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- Forging relationships with adjacent insight, analytics and intelligence teams across the Verizon organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models.
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- Helping to elevate the customer and product insights function by staying up to date with new research methods, vendors and platforms and identifying opportunities.
Requirements
- Bachelor's degree or four or more years of work experience.
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- Four or more years of relevant work experience in Marketing, Customer Experience Research, or User Experience Research.
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- Experience designing and executing research programs, both qualitative and quantitative, to address business needs; can articulate rationale.
Nice-to-haves
- Experience with advanced quantitative methodologies (maxdiff, conjoint, segmentation, cluster analysis, gabor granger etc.).
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- Experience with qualitative and or user-centered design evaluative research methods (e.g., focus groups, in-depth interviews, diary studies, ethnography etc.).
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- Experience Synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations.
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- Experience providing insights to inform value proposition development.
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- Experience leveraging secondary data, trends and learnings to provide context for business scenarios.
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- Ability to present insights in a compelling and narrative.
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- Are a self-starter, able to identify stakeholders and build credibility for the team.
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- Demonstrated effective analytical skills.
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- Strong team orientation and collaboration skills.
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- Understanding of the telecom industry.
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- Experience operating in a fast-moving, rapidly evolving environment.
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- Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating and employing innovative research and operational approaches.
Benefits
- Health and wellness benefits
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- Short term incentives
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- 401(k) Savings Plan
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- Stock incentive programs
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- Paid time off
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- Parental leave
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- Adoption assistance
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- Tuition assistance
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- Other incentives
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