[Remote] Assistant Project Manager - Marketing
Note: The job is a remote job and is open to candidates in USA. ECLARO is a company advocating for energy efficiency and clean energy technology, and they are seeking an Assistant Project Manager - Marketing to manage email marketing campaigns. The role involves executing and optimizing campaigns, analyzing performance, and collaborating with cross-functional teams to support integrated marketing initiatives.
Responsibilities
- Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - this includes initial build / design, audience segmentation, deployment, testing, and post-send analysis
- Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications
- Conduct A / B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and adherence to email marketing best practices and compliance standards
- Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness
- Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data
- Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels
- Other duties as assigned that contribute to the key outcomes of the Corporate Marketing team
Skills
- Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - this includes initial build / design, audience segmentation, deployment, testing, and post-send analysis
- Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications
- Conduct A / B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and adherence to email marketing best practices and compliance standards
- Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness
- Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data
- Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels
- Effective time management and organizational skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Strong communication skills with a focus on cross-functional collaboration within tools such as Microsoft Teams or similar platforms
- Experience using project and task management tools (e.g., Asana, Lytho, Monday.com, or similar)
- Self-motivated with the ability to work independently and take initiative
- Problem-solving orientation with a proactive approach to troubleshooting
- Strong attention to detail and commitment to accuracy
- Ability to learn and apply brand styles across written content and designs
- Strong analytical mindset with the ability to interpret data and inform decisions
- Commitment to continuous learning and staying current with best practices
- Proficiency in Microsoft Office applications, including Outlook, Excel, Word, SharePoint, and Teams
- Experience with email marketing and automation platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, or Marketo
- Proficiency with Customer Relationship Management (CRM) platforms, including integration with email marketing tools
- Basic proficiency in HTML and CSS for email design, template editing, and responsive email development across devices and email clients
- Experience building and managing email workflows, automation, audience segmentation, dynamic content, and campaign triggers
- Experience conducting campaign quality assurance, troubleshooting deployment issues, and running A / B split testing to optimize performance
- Strong understanding of email campaign analytics, reporting, and performance optimization, including working knowledge of Google Analytics (GA4)
- Knowledge of email deliverability best practices, including SPF, DKIM, DMARC, GDPR, and CAN-SPAM and other compliance requirements
- Familiarity with Marketing Technology Stacks, and basic data management concepts
- Basic experience with design tools such as Adobe Photoshop or Canva for minor image editing and content preparation
- Awareness of the Americans with Disabilities Act (ADA) Standards for Accessible Design and knowledge for ensuring compliance
- IT systems that will be used: Salesforce, Marketing Cloud, Lythos, Office 365 (Word, Excel, SharePoint, Teams), Adobe Acrobat (PDF), Google GA4 Analytics, Canva
Benefits
- 401k Retirement Savings Plan administered by Merrill Lynch
- Commuter Check Pretax Commuter Benefits
- Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO
Company Overview