[Remote] Consumer Brand Marketing Lead, Link

Note: The job is a remote job and is open to candidates in USA. Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The Link Brand Marketing Lead will manage the integrated marketing strategy to drive consumer acquisition and brand preference through full-funnel campaigns, cross-functional collaboration, and agency management.

Responsibilities

• Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition
• Present campaign strategy and ROI results to senior stakeholders
• Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations
• Partner closely with PMM to ensure brand campaigns provide a 'warm start' for their lifecycle efforts
• Directly own the relationship with Link’s media agency
• Set KPIs for top-of-funnel awareness and acquisition
• Start work from a place of ambiguity as a founding member of the Link campaign function

Skills

• 10+ years of consumer-facing brand or campaign marketing experience
• Proven experience managing media agencies and significant consumer marketing budgets
• Demonstrated success in launching and scaling consumer products or features
• Experience at a high-growth consumer tech, Fintech, or SaaS company
• Strong communication skills with experience managing complex, cross-functional project teams
• Experienced cross-functional leader: Strong track record in consumer marketing or growth-oriented brand roles, specifically leading integrated campaigns for high-growth consumer products
• Strategic thinker: Able to connect Link's consumer growth goals to Stripe's broader mission
• Structured & analytical: Deeply measurement-minded; you can prioritize projects against North Star metrics and move effectively even when data is incomplete
• User-first advocate: Passionate about consumer experience and design; you can identify why a product is designed well and how to communicate that value to a skeptical audience
• Multi-channel expert: Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channels
• Resilient collaborator: Skilled at navigating disagreements and building consensus across PMM (who owns lifecycle) and the Brand Creative Studio (who owns creative production)
• Comfortable with ambiguity: You thrive in 'zero-to-one' environments and take ownership to build the resources (agencies, tools, playbooks) required to win

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• Medical, dental, and vision benefits
• Wellness stipends

Company Overview

Company H1B Sponsorship