[Remote] Campaign Consultant

Note: The job is a remote job and is open to candidates in USA. Digital Alchemy is a global Marketing Automation Services Provider that delivers marketing services and technical support to organizations worldwide. As a Campaign Consultant, you will provide consulting services to marketing teams, design multi-channel data-driven campaigns, and ensure effective communication between clients and technical teams.

Responsibilities

• Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief
• Providing guidance / consulting on improvements that can be made to campaigns both new & existing
• Socializing new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results
• Taking ownership of all communications between analytics, data, channel, and other technical teams to ensure all the building blocks of a campaign are put together accurately on time
• Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing briefing, optimization, and experimentation
• Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs
• Analyze client data, current campaigns, and insights to identify opportunities and areas for additional projects to add value
• Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations
• Work alongside senior technical consultants and managers to deliver technical solutions to support the marketing automation platform
• Deliver technical and process documentation relating to the marketing automation platform and associated processes
• Take ownership of communications between various marketing and technical teams to ensure campaigns or technical solutions are delivered on time and to specified requirements

Skills

• Degree in Marketing, IT, Computer Science or related degree
• Minimum 4 years experience working in build and delivery of data-driven marketing campaigns across multiple channels
• Experience working in building & delivery of data driven marketing campaigns across multiple channels
• Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases
• Understanding of Big Data systems is beneficial
• A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business
• Pragmatic problem solver with a keen attitude to deliver business outcomes
• Work both independently and collaboratively in gathering requirements with minimal supervision
• Excellent written and oral communication skills
• Systems and business analysis skills, including delivery of high quality technical specifications and process documentation
• Consulting skills, including stakeholder management across technical and non-technical teams
• Experience using Enterprise Marketing tools such as Braze, Adobe Journey Optimizer or Adobe Campaign is a PLUS
• Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a PLUS
• Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a PLUS
• Understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity

Company Overview