[Remote] Director BFSI Go-To-Market Marketing

Note: The job is a remote job and is open to candidates in USA. EPAM Systems is a leader in IT services and consulting, and they are seeking a Director of Go-To-Market Marketing for their banking and financial services portfolio. The role involves leading integrated marketing strategies, creating differentiated messaging, and collaborating with various teams to drive awareness and revenue impact in the financial services sector.

Responsibilities

• Develop and execute the global go-to-market marketing strategy for the banking and financial services portfolio to align with growth objectives and pipeline targets
• Create differentiated messaging, positioning and thought leadership by translating complex capabilities into client-centric value propositions
• Lead integrated, multi-channel campaigns and industry-specific content journeys targeting strategic accounts to drive measurable pipeline contribution
• Serve as the central marketing orchestrator and liaison to sales leadership, creating enablement materials and driving alignment across global teams
• Develop joint marketing initiatives with strategic ecosystem partners, including hyperscalers, data/AI providers and technology platforms
• Support flagship industry activations, executive events, webinars and roundtables while positioning subject matter experts effectively
• Collaborate with demand generation, digital marketing and field marketing to execute programs seamlessly across a matrixed organization

Skills

• Eight to 12 years of B2B marketing experience within IT services, consulting or engineering services
• Background supporting go-to-market initiatives within the banking and financial services industry
• Record of building integrated marketing campaigns tied to business outcomes and pipeline growth
• Experience collaborating directly with sales, partners and executive stakeholders
• Clear communication and stakeholder management skills to navigate complex, global organizations

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

Company Overview