Associate, Digital Marketing
Cohen & Steers is a firm focused on digital marketing, and they are seeking a Digital Marketing Associate to support website marketing initiatives. This role involves executing, maintaining, and optimizing the firm's website while collaborating with various internal teams and external vendors.
Responsibilities
- Support the execution of website marketing initiatives, updates, and campaigns
- Assist with day-to-day website management, including content publishing, page updates, and basic troubleshooting
- Coordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updates
- Work within the CMS to maintain website content, navigation, and assets
- Help manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and compliance
- Assist with coordinating external vendors and agencies related to website development or hosting
- Support SEO, accessibility, content optimization, calls-to-action, and engagement initiatives
- Conduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devices
- Monitor website performance using analytics tools and dashboards
- Assist with basic analysis to identify trends, issues, and opportunities for improvement
- Support tagging and tracking efforts in collaboration with senior team members
- Assist in the execution of integrated digital marketing and omnichannel campaigns
- Support website-related aspects of email, automation, and CRM initiatives as needed
- Work to support website strategy for Cohen & Steers and help integrate online platforms with other digital assets
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1–3 years of experience in digital marketing, website management, or a related role (internships included)
- Hands-on experience with a content management system (CMS); WordPress experience preferred
- Basic understanding of HTML/CSS a plus
- Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
- Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
- Experience working with digital assets, documents, and content libraries
- Strong attention to detail and organizational skills
- Ability to manage multiple tasks and deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Collaborative, proactive, and eager to learn with a problem-solving mindset
- Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
- Is able to abide by the firm's hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)
- WordPress experience preferred
- Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
- Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
- Experience in Financial Services a plus, but not required
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