Technical Analyst (MarTech, Ad Tech, and Customer Data Platforms) - Aroha Technologies

Position: Business/Technical Analyst

Location: Dallas, TX ( can be done Remote )

Job Description

Seeking a Business/Technical Analyst with a strong background in MarTech, Ad Tech, and Customer Data Platforms.

The successful candidate will be proactive and self-motivated, possessing excellent communication and presentation skills.

Responsibilities / Qualifications

• Demonstrated experience as a Business Analyst or in a similar capacity within digital marketing, ad tech, or MarTech environments.
• Proficient with Adobe Experience Cloud products, including but not limited to Adobe Analytics, Adobe Target, Adobe Campaign, and AEP.
• Comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols.
• Knowledge of ad tech integrations such as LiveRamp, clean rooms, and data onboarding solutions.
• Expertise in eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams.
• Ability to conduct thorough research and author both functional and technical documentation with precision.
• Proven experience creating and delivering executive-level presentations.
• Skilled in analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness.
• Strong stakeholder management capabilities, effectively bridging the gap between marketing, data engineering, and product teams.
• Solid understanding of data privacy and compliance regulations (e.g., GDPR, CCPA) as they pertain to MarTech and customer data.
• Collaborative and forward-thinking approach, contributing to both strategic planning and practical implementation.
• Exceptional communication skills, with an aptitude for conveying complex technical concepts to business audiences.
• Analytical mindset with the ability to identify process gaps, recommend solutions, and champion the adoption of MarTech solutions.

Skills & Tools:

Adobe Experience Cloud Required

• Adobe Campaign
• Adobe Audience Manager
• Adobe Target

Adobe Experience Cloud Preferred

• Adobe Experience Manager Assets
• Adobe Experience Manager

Marketing Communication and/or Customer Data Platforms

• Salesforce Marketing Cloud
• Airship Experience Cloud
• Braze
• Zeta Global
• Adobe Experience Platform
• ActionIQ
• Treasure Data
• Hightouch
• Tealium

MarTech Enablement Tools

• Branch
• Knak or Stencil
• Persado
• Movable Ink

Identity Resolution & Data Enrichment Services

• LiveRamp
• Acxiom
• Data Clean Rooms
• First-, second-, and third-party data expertise

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.