Senior Marketing Analyst

About the Role

We’re looking for a sharp, business-oriented Senior Marketing Analyst to turn data into insights and automation that drive growth, retention, and marketing ROI. This is a key role powering our next wave of data-driven execution. You will lead analytics across the customer journey - from acquisition to lifecycle - and enable smarter decision-making through dashboards, segmentation, and experimentation. You’ll also play a central role in activating our Unified Customer Profile (UCP) and embedding AI-powered insights and automation into our marketing engine.

Key Responsibilities

• Own and manage marketing analytics across acquisition, activation, retention, and reactivation;
• Develop actionable dashboards and reports using Mixpanel, AppsFlyer, Salesforce, and first-party data to enable real-time insights;
• Support lifecycle marketing through data-driven segmentation, cohort analysis, and user journey performance tracking;
• Collaborate with the UCP and Data Science teams to activate unified customer profiles and deliver more intelligent campaigns;
• Deploy AI/ML models (with support from Data Science) to improve churn prediction, upsell targeting, and personalized content delivery;
• Use AI tools to streamline reporting (e.g., natural language insights), automate campaign analytics, and speed up experimentation;
• Design and evaluate marketing experiments (A/B tests, holdouts, incrementality) to guide strategy and optimize performance;
• Integrate campaign data across paid and owned channels to measure end-to-end funnel efficiency (CAC, LTV, ROI, attribution);
• Partner with growth, product, and CRM teams to recommend budget allocation, channel strategy, and creative optimization;
• Present insights and opportunities to senior stakeholders with clarity and business focus.

Requirements

• 3+ years of experience in marketing, growth, or product analytics, ideally in fintech, e-commerce, or SaaS;
• Strong skills in Python, SQL, Excel, and data visualization tools (Tableau, Looker, Power BI);
• Experience with marketing tools like Mixpanel, AppsFlyer, GA4, Salesforce, and Customer.io.;
• Solid grasp of growth metrics: LTV, CAC, retention, churn, funnel conversion, ROI;
• Experience working with or applying AI models (e.g., churn prediction, dynamic segmentation, automated reports);
• Comfortable working cross-functionally with Data Science, Marketing, Product, and Engineering teams;
• Strong communication skills - able to tell a story with data and influence decisions.

Benefits

• Remote opportunity and flexible working hours;

• Strategic role shaping how data and AI drive growth at one of Nigeria’s leading fintechs;
• Full access to our AI and analytics stack - including Customer.io, Mixpanel, AppsFlyer, and Salesforce;
• Opportunity to work closely with our CMO, product, and data teams to unlock UCP and portfolio growth;
• Flat, collaborative culture where speed, learning, and creativity are valued;
• Competitive salary, paid vacations and additional day-offs.

Originally posted on Himalayas