Amazon Content Strategist

About AMZ Advisers: AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the global Amazon marketplaces. Working at AMZ Advisers allows you to apply your skills, expertise, and passions to directly impact the lives and business of other people and entrepreneurs. Our staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies. About the Role: The Content Strategist main role is to develop and implement our clients content strategy on the Amazon platform. You will also be responsible for guiding and mentoring the in-house and freelance design team to develop functional, attractive, creative, and sales-oriented design and visual communication. The primary responsibility is content team management. You will be responsible for the designers in your pod and managing them to their highest performance. Our organization works with a wide variety of clients and industries. The Content Strategist will work with Clients and Project and Account Management to understand the needs of each account. The ideal candidate will be able to give constructive feedback to the content team based on their own perspectives aligning with client feedback to promote a collaborative, creative, and respectful work environment for all. A highly collaborative spirit with the focus on overall team improvement is required. In addition to overseeing the design teams work, this is a hands-on graphic design role in which the Content Strategist will be self-assigning content creation tasks to deliver within the regular content workflow. The Content Strategist is a flexible thinker and has an in-depth knowledge of design, typography, layouts, past and current design trends, and most importantly the Amazon marketplace and the most cutting edge marketing strategies within the platform. They're a self-starter, go getter, but it is critical they know when and how to delegate work to achieve the goals of Project and Account Management. Understanding how to work smarter, not harder, and having an open and positive outlook when facing challenges is imperative. The Content Strategist will also oversee the in-house designers and ensure they're always updated on Amazons content policy changes as they arise, as well as train new graphic designers and freelancers as part of their team member onboarding process. Key Responsibilities:

• Lead the design and creative direction for each clients brand, ensuring visual consistency and alignment with Amazon best practices.
• Research clients and competitors thoroughly before onboarding calls to craft tailored strategies.
• Attend and contribute to Welcome Calls and Content Strategy Calls with clients, Project Managers, and Account Managers.
• Act as the first point of contact for content-related escalations and creative feedback from clients or internal teams.
• Guide and mentor the design team on ongoing projects, offering feedback and creative solutions.
• Oversee daily tasks such as catalog updates, image replacements, listing tweaks, and checking ASINs in Seller Central.
• Respond to internal messages and collaborate cross-functionally with Account Managers, Project Managers, and other team members.
• Participate in and lead daily stand-up meetings to identify blockers and maintain workflow alignment.
• Conduct and present Content Audits and create Moodboards to clients as part of the onboarding process.
• Collaborate with SEO and Editorial teams for quarterly updates to listing copy, restricted terms, and content strategy alignment.
• Review and track performance through monthly reports on design and content KPIs.
• Assist with the onboarding of new designers on an as needed basis, including training on content standards and tools.
• Coordinate with SEO specialists to ensure the Restricted Terms Sheet is reviewed and updated quarterly.
• Support the integration of new content modules, checking for updates every month and ensuring implementation across relevant accounts.
• Participate in content feedback calls with clients to ensure and facilitate clear rework notes.
• Lead monthly or bi-monthly design training sessions to up-skill the design team and maintain high creative standards.
• Partner with Project and Account Managers to ensure timely task delivery, supporting overall team KPIs and workload management.
• Collaborate on internal performance processes, including Performance Improvement Plans (PIPs) and team evaluations when needed.

Qualifications:

• Bachelors Degree or higher in Design is required
• 5+ years of experience in Design
• 3+ years of experience with Amazon specific content creation and management
• 2+ years of experience managing creative teams
• Strong design portfolio
• An experienced eye for detail
• Ability to work within a team and independently as required
• Strong time management skills are required

What We Offer:

• Join our team from anywhere in the world!
• Permanent Work-from-Home Setup
• Opportunity to work with a dynamic and growing team in the e-commerce industry.
• Competitive salary based on experience
• Professional development and growth opportunities
• A collaborative and supportive work environment that values creative problem-solving

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