Social Media Strategist - Community Engagement

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. YETI is seeking a Social Media Strategist to lead the development and execution of integrated social media strategies that elevate the YETI brand and drive engagement across key communities, including Hunt and Fish. This role requires a strategic thinker with a strong understanding of social platforms, content performance, and audience behavior. The ideal candidate will bring 3+ years of experience in social media strategy, content planning, and cross-functional collaboration.

Key Responsibilities

Lead the development and execution of social media strategies that align with brand and business objectives. Independently manage social campaigns from concept through execution, including content planning, publishing, and performance analysis. Collaborate with Community Marketing, Content, and Digital Video teams to create compelling, channel-specific content that resonates with target audiences. Drive innovation in social storytelling by identifying emerging trends and applying insights to content strategy. Develop and present strategic recommendations to internal stakeholders based on performance data and audience insights. Oversee social media content calendars, ensuring alignment with broader marketing campaigns and seasonal priorities. Manage real-time content capture and publishing at live events, ensuring brand consistency and timely engagement. Build and maintain relationships with influencers and brand ambassadors to amplify YETI’s presence in niche communities. Utilize social listening tools to identify opportunities for engagement and content creation. Mentor junior team members and contribute to process improvements that enhance team efficiency and output. Qualifications/Attributes Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). Minimum of 3 years of experience in social media strategy or digital marketing, preferably in a brand or agency setting. Demonstrated ability to work independently and make strategic decisions with minimal oversight. Strong analytical skills with experience using data to inform content and campaign decisions. Advanced knowledge of social media platforms, including TikTok, Instagram, and Facebook, and their respective content formats. Experience with social media management and analytics tools (e.g., Sprout Social, Sprinklr, native platforms). Excellent communication and collaboration skills, with a proven ability to influence cross-functional teams. Passion for the outdoors, particularly in the Hunt and Fish space, is strongly preferred. #LI-AV1 Benefits & Perks: Click here to learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html. All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. Pay Range: $57,600.00 - $71,300.00 Annual USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. YETI Applicant Privacy Notice If you require accommodation in order to apply for a job, please contact us at [email protected]. At YETI, we design products that last for generations, get you outside, and keep you there longer. If you're looking to take on big challenges and have a passion for keeping the wild, wild – let's talk. Apply tot his job Apply To this Job