VP, Marketing (REMOTE US East Coast)

The Company PerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 5,000 team members, the Company serves customers in more than 35 countries. Additional information is available at www.perkinelmer.com Purpose PerkinElmer is seeking a commercially driven, digitally savvy, and results-oriented Vice President of Marketing to lead the global marketing function with a strong focus on market awareness, lead generation, and sales enablement. This executive will oversee the full spectrum of marketing—developing and executing strategies that elevate brand visibility, generate qualified pipeline, expand our digital footprint, and support commercial execution across our Analytical Instrumentation and Customer Enablement businesses. The role demands a balance of strategic vision and hands-on operational leadership to strengthen our position in key markets and deliver measurable business impact.

Responsibilities

Marketing Leadership

• Lead and inspire a global marketing organization across strategic marketing, product marketing, digital marketing, marketing operations, and communications.
• Serve as a senior voice in commercial leadership, collaborating closely with Product Management, Sales, Service, and R&D to drive aligned growth.
• Build and develop a high-performance team culture rooted in accountability, creativity, and cross-functional collaboration.
• Elevate PerkinElmer’s brand through compelling messaging, customer storytelling, and thought leadership across channels and regions.

Lead Generation, Campaigns & Qualification

• Design and execute integrated, multi-channel marketing campaigns aligned with product launches, commercial priorities, and target customer segments—driving brand awareness, demand, and measurable pipeline growth.
• Build a scalable, data-driven lead generation and qualification engine, ensuring effective progression from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• Continuously optimize lead scoring models, routing logic, and funnel analytics in close collaboration with sales operations to improve conversion rates and sales velocity.
• Leverage marketing automation and performance insights to refine targeting, personalize outreach, and maximize campaign ROI.

Field Marketing

• Develop and oversee field marketing programs that align global campaigns with regional sales priorities and customer segments.
• Support event execution, local partnerships, and account-based marketing (ABM) strategies to generate demand and accelerate pipeline in key geographies.
• Ensure tight coordination between field marketing and sales teams to drive regional impact and feedback loops.

Sales Enablement

• Equip the sales team with targeted content, value calculators, and tools that support customer conversations and shorten sales cycles.
• Lead the development of customer-facing assets, value proposition playbooks, and training aligned with evolving product and market strategies.

Digital Marketing, E-commerce & Commercial Infrastructure

• Lead the strategy and execution of PerkinElmer’s digital marketing ecosystem and e-commerce platform, transforming them into high-conversion, customer-centric growth engines.
• Oversee initiatives across SEO/SEM, content marketing, email automation, personalization, paid media, and web optimization to drive engagement and demand.
• Build a seamless and scalable digital commerce experience for products, consumables, and services, aligned with GTM and customer experience priorities.
• Optimize the use of marketing technology platforms (e.g., Salesforce, Pardot, Marketo, HubSpot) to enable automation, real-time insights, and measurable ROI across digital channels.

Customer Insights & Market Intelligence

• Establish robust Voice of Customer (VOC) and market feedback loops to inform segmentation, messaging, and marketing strategy.
• Translate data into actionable insights that shape commercial execution.

Performance Management & Budget Accountability

• Define clear KPIs across the entire marketing funnel and implement performance dashboards (e.g., bowlers, single-pane-of-glass views) to track campaign impact, pipeline contribution, and ROI.
• Own the global marketing budget and lead annual planning and quarterly forecasting processes in close coordination with Finance and Commercial teams.
• Monitor spend vs. plan, optimize resource allocation across regions and initiatives, and adjust in real time based on performance insights and business priorities.
• Continuously evaluate the cost-efficiency of marketing channels, campaigns, and technology investments to ensure financial discipline and strategic alignment.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• Minimum of 10 of progressive experience in B2B marketing leadership roles, ideally within scientific instrumentation, diagnostics, or life sciences industries.
• Ability to travel, as necessary (+30%)

Preferred Characteristics

• Bias for action and hands-on
• Proven experience leading integrated marketing teams with a strong understanding of digital channels, lead generation, and product marketing.
• Demonstrated success in driving revenue growth through strategic marketing programs and commercial alignment.
• Exceptional leadership and team management skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Strategic thinking and problem-solving capabilities

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