E-Commerce and Digital Marketing Manager

• About Fellers, LLC Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. In 2021 Fellers was purchased by APG, a San Francisco based Private Equity firm. Since this time, Fellers has invested heavily in their business and has expanded into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. About the role Fellers is developing and improving its current and future e-commerce sites, including Fellers.com, CheetahWrap.com, DigiCut.com, Interwestauto.com, designerfilms.com and MetroRestyling.com. We are seeking a hands-on, detail-oriented digital marketer who is data-driven, execution-focused, and results-oriented to support and grow our online business. The E-Commerce & Digital Marketing Manager will be responsible for managing the revenue growth of our e-commerce business, performance of all Fellers websites, overseeing digital marketing campaigns, leading SEO initiatives, analyzing digital performance data, and partnering with agencies and cross-functional teams. This individual will play a critical role in optimizing the customer experience, improving website performance, and driving digital engagement in our customer base. A strong understanding of web platforms (with a deep understanding of Shopify), analytics tools, SEO, and paid digital media is essential, along with the ability to adapt quickly in a fast-moving digital environment to help achieve the organization’s strategic goals. Duties

• Lead efforts to scale Ecommerce revenue through strategic planning, execution, and optimization.
• Drive improved site performance and day-to-day operation of all company websites (Fellers.com, CheetahWrap.com, DigiCut.com, Interwestauto.com, designerfilms.com and MetroRestyling.com)
• Manage and prioritize site updates, enhancements, and technical functionality in coordination with internal stakeholders and external developers
• Ensure websites are optimized for performance, user experience, mobile responsiveness, and conversion
• Own Google Analytics (including GA4) setup, monitoring, and reporting across all websites
• Track and analyze key performance indicators including site traffic, conversion rates, and campaign performance and deliver regular, actionable insights to Marketing and Executive Leadership to inform strategic decision-making.
• Lead SEO strategy across all websites including keyword research, content optimization, tagging, and performance analysis
• Collaborate with internal teams and external SEO partners to ensure technical and on-page best practices are met
• Stay current with SEO trends and search engine algorithm updates
• Partner with internal stakeholders and digital agencies to plan and execute digital campaigns (SEM, paid social, organic social, email marketing, retargeting, etc.).
• Monitor and report on digital marketing performance, providing recommendations for optimization
• Align digital initiatives with product launches, promotions, and seasonal campaigns
• Manage relationships with digital marketing and SEO agencies, ensuring accountability and delivery of performance goals
• Coordinate efforts between agencies, web developers, and internal teams to ensure timely execution
• Lead and manage a team that includes the Website Specialist and Marketing Coordinators, providing day-to-day direction, support, and performance oversight to ensure alignment with digital and marketing goals.
• Collaborate closely with Marketing, Sales, and Product teams to align messaging and digital strategies
• Support e-commerce projects across departments and contribute to a customer-focused online experience

Qualifications

• Bachelor’s Degree
• 4-6 years hands-on experience in digital marketing, e-commerce, and website management
• Proficient in Google Analytics (including GA4), SEM Rush, SEO tools, and e-commerce platforms
• Working knowledge of website CMS platforms; ability to collaborate with developers and manage technical updates
• Experience managing agency relationships and executing digital campaigns
• Strong analytical skills with the ability to translate data into insights
• Excellent communication, project management, employee management, and organizational skills
• Growth mindset with a strong attention to detail and bias for action

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.

The pay range for this role is: 125,000 - 135,000 USD per year(Remote) Apply tot his job Apply To this Job