Senior Manager, Performance Marketing

Join Archive in our mission to change consumer shopping behavior for the better. If you think humans buy too much stuff and throw too much away, then this problem is for you. As the leading technology platform for branded resale, we now power circular businesses for 50+ brands globally including Lululemon, The North Face and New Balance. We are growing our team of highly motivated, forward-thinking individuals to help build the most delightful user experience for shopping used items, and the software to help brands make this a significant part of their business. If this mission speaks to you, come join us as we grow our share of the booming second hand market—projected to grow 3X faster than the overall global apparel market and to hit $350 Billion globally by 2028. We are looking for a Senior Manager of Performance Marketing to join our Growth and Brand Success Team to drive marketing success for our brand partners’ resale sites. This role is both strategic and executional, requiring deep expertise in DTC e-commerce marketing across multiple performance channels—including Google Ads, Meta, TikTok, email, and more—to drive traffic and conversion for our partners’ resale programs. You will propose, develop, and often implement key marketing campaigns that exponentially grow brand resale initiatives. Given our B2B2C model, this role requires deep collaboration with brand partners and a strong understanding of retail and resale marketing strategies. Experience in resale or re-commerce is a major plus.

Responsibilities

• Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth.
• Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments.
• Create scalable marketing playbooks and best practices to streamline execution across brand partners.
• Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI.
• Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals.

What we are looking for

• Marketing Expert: 5+ years of experience in performance marketing, with a strong background in DTC e-commerce. Experience in retail, resale, or circular economy business models is a major plus.
• Omnichannel Experience: Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies.
• Strategic & Hands-On: Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly.
• Analytical & Data-Driven: Experience leveraging marketing analytics to inform decision-making and improve campaign performance.
• Collaborative & Brand-Focused: Ability to work closely with brand partners to align on marketing initiatives and drive mutual success.

Nice-to-Have

• Experience with advertising used, secondhand, or preowned products.
• Agency experience and comfortable working with clients.

Likely Not a Fit

• Preference for Strategy over Execution: We need someone who’s not only strategic but also hands-on, taking full responsibility to see initiatives through to completion.
• Seeking a People Management Role Immediately: This role focuses on building the foundation of our partner marketing function and proving scalable, repeatable solutions for growing resale programs. The opportunity to build a team may come later but is not immediate.
• Requires Extensive Structure or Guidance: This is a fast-paced, high-growth environment where ambiguity is common. We need someone who thrives in that setting and can create their own roadmap for success.

Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, and experience. In addition to base pay, certain roles are eligible for equity as well, and all employees are eligible for a full benefits package including employee and dependent healthcare and 401(k) enrollment. Our team of over 50 employees is currently remote-first, with an office in NYC and optional in-person work for those located in the area. We have company offsites twice a year to bring the full team together in person, and occasional travel is expected as part of the job. Archive is a Series B company backed by lauded investors including Lightspeed Venture Partners, Energize Capital, and Bain Capital Ventures. We prize an inclusive and transparent culture, and remain true to our values in everything we do. We were honored as Fast Company’s #2 Most Innovative Company in Retail in 2024, and continue to challenge ourselves to change consumer shopping behavior for the better. We consider applicants of all backgrounds. If you are excited about what we’re building but don't meet some of the criteria above, please don’t let that discourage you from applying. Please note, we are unable to accept applications from candidates outside of the US at this time. #Remote

Originally posted on Himalayas

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