Title Marketing Manager
Real is a fast-growing national real estate brokerage powered by technology. Real is currently operating in all U.S. states, Canada, India, and the District of Columbia. Founded in 2014, Real is a trailblazer in the Residential Real Estate industry, as we lead the disruption with our cutting-edge technology platform. We are on a mission to revolutionize the home-buying and selling process, making agents' lives better while creating lucrative financial opportunities for them.
For more information, visit https://www.onereal.com/
Location: Remote - US. MUST be based in the US to be considered.
Schedule: Part-time, Monday-Friday with flexible hours up to 20 per week
Job Summary
We’re looking for a Title Marketing Manager to join Real’s Title team. In this role, you’ll develop and execute marketing strategies that boost brand awareness, generate leads, and foster client loyalty. It’s a hands-on position that balances big-picture thinking with day-to-day execution. The ideal candidate is a proactive self-starter with title industry experience who thrives in a fast-paced, dynamic environment.
Duties/Responsibilities
Strategy Development & Implementation
Develop and execute a comprehensive marketing plan to develop and promote title services, aligning with business goals.
Identify target audiences and create strategies to engage them effectively through various channels.
Collaborate with leadership to define key performance indicators (KPIs) and monitor the success of marketing campaigns.
Content Creation & Campaign Management
Create compelling marketing materials, including social media posts, email campaigns, blog articles, brochures, and video content.
Plan and execute digital marketing campaigns, including SEO, social media, and email marketing.
Develop the strategy and coordinate the execution of programs and promotions that align with strategic objectives.
Brand Management
Build and maintain a consistent brand identity across all platforms and marketing collateral.
Develop messaging that differentiates our title offerings in the market.
Established successful campaigns across multiple market segments
Collaboration & Leadership
Partner with the real estate brokerage’s marketing team to align campaigns and leverage cross-promotional opportunities.
Collaborate with sales and operations teams to ensure marketing efforts align with client needs and business objectives.
Analytics & Reporting
Monitor and analyze marketing performance metrics, providing actionable insights and recommendations.
Regularly report on ROI and campaign effectiveness to leadership.
Stay updated on industry trends and competitor strategies to ensure we remain innovative and competitive.
Required Skills/Abilities
Proven ability to develop and execute marketing strategies, excellent content creation skills, and proficiency with digital marketing tools (e.g., Meta Business Suite/Ads Manager).
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) and design tools (e.g., Canva and Figma) is a plus.
Experience in managing projects and delegating tasks effectively.
Exceptional verbal and written communication skills.
Education and Experience
5+ years of experience in marketing roles, with real estate industry experience required; experience growing a title industry a must.
Bachelor’s degree in Marketing or Communications is preferred.
Proven success in developing and executing campaigns across multiple market segments.
Exceptional verbal and written communication skills.
Thrives in a fast-paced, dynamic work environment.
Must Have
Ability to truly encompass our Company Core Values
Work Hard, Be Kind
Tech x Humanity
“We” are bigger than “me”
Real is proud to be an equal opportunity workplace employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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