Head of GTM Operations

Your career as the Head of GTM Operational Excellence at Booksy will give you the unique opportunity to be the architect of how we accelerate revenue growth and elevate customer experiences across our global markets (UK, France, Spain, Poland). You’ll be instrumental in shaping our go-to-market strategy, leveraging cutting-edge AI and automation to build a frictionless customer journey from the very first lead to successful cash collection.

We’re looking for a visionary leader who thrives on transforming complex processes into seamless, scalable solutions. You’ll own the strategic roadmap for our GTM tech stack (CRM, CX, marketing automation, sales enablement, billing systems), ensuring every tool aligns with our ambitious business objectives and enhances our ability to empower beauty and wellness professionals worldwide. This role is about more than just optimization; it’s about pioneering new ways to connect with our customers, driving efficiency, and fostering innovation across sales, marketing, and customer success. If you’re a natural problem-solver who can diagnose challenges with data, influence change without direct authority, and balance bold innovation with practical implementation, you’ll be right at home.

Requirements

Essentially, to ensure you succeed in this role, you’re going to need

• Extensive experience in GTM Strategy & Operations, with a deep understanding of sales processes and revenue operations in a B2B environment.

• Proven experience in designing and implementing sales planning frameworks, including territory design, quota setting, and headcount planning.
• Proficiency in financial modeling (Google Sheets/Excel) and experience working closely with FP&A teams on forecasting, budgeting, and quota modeling.
• Strong data analysis skills, with proficiency in tools like Excel, Tableau, Power BI, or Looker.
• Demonstrable program and project management skills, with experience running cross-functional initiatives.
• Excellent stakeholder management abilities, capable of partnering with country managers, sales leaders, and global teams, and influencing cross-functional stakeholders.

• A commitment to establishing and maintaining transparent processes and a track record of driving accountability in quota and KPI tracking.

As our Head of GTM Operational Excellence, you’ll be empowered to

• Pioneer AI & Automation for Growth: Develop and implement an AI-driven roadmap that automates GTM workflows, reducing manual intervention and identifying high-impact opportunities across sales, marketing, and customer success.
• Architect the Customer Journey: Map and optimize our end-to-end customer journey, eliminating bottlenecks and boosting conversion rates from lead generation to cash collection.
• Be the Business Owner of Our Tech Stack: Serve as the primary product owner for our GTM technology ecosystem, assessing new solutions, defining business requirements, and ensuring seamless integration with Data and Technology teams.
• Drive Cross-Functional Alignment: Champion the business roadmap prioritization, aligning GTM operations with revenue targets and acting as the crucial bridge between technical teams and business stakeholders.
• Instill Process Excellence & Scalability: Design and document standardized GTM processes that are efficient, repeatable, and scalable, implementing automation for high-volume tasks.

To achieve this, you’ll need

• Extensive experience with AI/ML concepts and RPA tools (like Zapier / Make), with a proven track record of implementing agentic AI.
• Deep mastery of GTM tech stacks, including Salesforce, HubSpot, Marketo, CX Tools (like Zendesk), and CPQ tools.
• Proven expertise in process optimization methodologies such as Lean Six Sigma and workflow mapping.
• A strategic vision that translates complex business goals into clear, actionable operational roadmaps.
• Exceptional influence and leadership skills to drive change and build consensus across diverse global functions.
• An analytical mindset to diagnose complex problems with data and design measurable solutions.

A bit about Booksy

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange ‘me time’ moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we’ve got to be honest, you won’t always find that here. However, if you’re a driven self-starter, with initiative and the motivation to grow your career in an environment that’s rapidly changing as we scale-up globally, then the chances are that you’ll love it at Booksy.

Our Diversity and Inclusion Commitment

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

Benefits

• This is a fully remote position, we take pride in being a globally distributed team.
• Private medical care – terms depends on location.
• Access to wellbeing tools (Worksmile and Officevibe).
• Our other benefits will vary due to your location, please ask your talent partner for more detail.