Principal Content Designer, Marketing Experiences @ Autodesk

Job Requisition ID #25WD89523OverviewAutodesk is seeking a highly skilled Principal Content Designer to join our dynamic Marketing Experiences team. This role is critical for delivering engaging, high-quality content that enhances customer interaction with our brand. As a Principal Content Designer, you will leverage your expertise in e-commerce and conversion, recommend AI tools and best practices to scale content development, and apply your knowledge of content modeling and marketing content strategy to create impactful experiences across multiple platforms.The Principal Content Designer leads strategic content initiatives across digital products, ensuring clarity, usability, and alignment with business goals. This role involves close collaboration with UX designers, marketing, product management, and software engineering, to create compelling, frictionless content experiences that help customers solve their most critical "design and make" problems. The position increasingly emphasizes AI-driven experiences and data-informed design.Hybrid/remote candidates in San Francisco or Portland (OR) preferred. US-based candidates desiring 100% remote work in other regions are also eligible.ResponsibilitiesContent strategy and content design leadershipDefine and drive content strategy across complex product ecosystems.Define a vision, purpose, strategy, and rationale for developing content and language that supports business goals.Mentor and guide UX designers, marketers, and content designers on cross-organizational project teams.Advocate for user-centered design and content best practices.E-commerce and conversion optimizationCraft persuasive, accessible content that drives engagement and conversion across digital commerce platforms.Use research, testing, and analytics to inform content decisions.Collaborate with marketing and product teams to align messaging with brand and business goals.Accessibility and inclusive designEnsure all content meets WCAG and ADA compliance standards.Champion inclusive language and design practices.Conduct audits and usability testing with diverse user groups.AI and ML integrationLeverage AI tools for content generation and integrate AI into content design best practices to drive consistency and scalability.Collaborate with AI/ML teams to design personalized content experiences.Shape content models and taxonomies that support machine learning applications.Ensure… Apply To This Job