Sr. Brand Designer I, Growth

Articulate is seeking an experienced Sr Brand Designer I to lead and execute performance-driven visual storytelling across our growth marketing channels. This role is ideal for a creative thinker who thrives at the intersection of brand design, growth campaigns, and data-informed iteration. As a key contributor to our team, you’ll work closely with brand, marketing, and cross-functional stakeholders to create high-impact digital assets—from paid acquisition campaigns, ad testing, email and landing page design, product launches and sales enablement tools. You'll play a pivotal role in connecting visual design with growth outcomes, using performance data and user insights to craft compelling campaigns that elevate our brand and drive conversion. We’re looking for a designer who is fluent in modern design tools, deeply curious about customer behavior, and passionate about shaping design that not only looks great—but works hard. You will be a champion of brand consistency across all creative, while actively exploring new ideas to push our campaigns forward.

What You'll Do:

• Design Thinking & Storytelling
• Use design thinking to craft high-performing, audience-centric campaigns that translate brand narratives into measurable marketing success.
• Concept and develop data-informed, performance-focused creative across paid and organic channels—analyzing and leveraging ad test results, A/B experimentation, and campaign insights.
• Drive visual storytelling innovation through iterative testing, creative experimentation, and analysis of marketing KPIs.
• Apply systems thinking to connect campaign goals with emotional storytelling and cohesive brand experiences.
• Stay up-to-date on best practices and market trends to keep our creative fresh and performance-focused.
• Design Execution
• Own design execution across growth and brand channels—including ad creative, campaign assets, landing pages, social visuals, presentation templates, and digital sales tools.
• Deliver strategic and visually compelling work that meets business objectives while honoring brand guidelines and audience expectations.
• Demonstrate excellence in typography, layout, and composition to create scalable systems and polished visual work.
• Independently manage project scope, timelines, and complexity—proactively raising risks and identifying opportunities for improvement.
• Cross-Functional Collaboration
• Partner closely with growth marketers, the content team, and product marketing to ensure alignment between design and strategic performance goals.
• Use campaign performance data and audience insights to refine design decisions and support cross-functional collaboration.
• Provide clear design rationale and leadership in stakeholder meetings, helping to guide discussions around visual direction and creative best practices.
• Contribute to scalable, efficient creative workflows that support experimentation and iteration across campaign lifecycles.
• Team Citizenship
• Foster an inclusive, collaborative team culture by sharing learnings, feedback, and inspiration during critiques and design reviews.
• Mentor junior designers and contribute to elevating our team’s skills in visual storytelling, experimentation, and campaign design.
• Actively shape team processes and creative standards, championing continuous learning and innovation across the brand studio.

What You Should Have:

• Bachelor’s degree in Graphic Design, Interaction Design, or related field (or equivalent practical experience).
• 5–7+ years of professional design experience, with a strong portfolio showcasing high-impact campaign work, digital advertising, and brand storytelling.
• Proven ability to design for acquisition marketing, growth experimentation, and conversion-oriented design.
• Mastery of Figma and Adobe Creative Suite, with a strong understanding of how to build reusable systems for scale.
• Excellent communication and presentation skills, with the ability to translate data and creative vision into clear design outcomes.
• Comfortable managing multiple projects in a fast-paced, iterative environment.
• Self-motivated, collaborative, and resilient—with a strong sense of ownership and attention to detail.

Nice to Haves:

• Experience working in a SaaS or tech-focused company.
• Familiarity with marketing analytics tools (e.g., Looker, Google Analytics) to inform design decisions.
• Familiarity with advertising platforms such as LI, FB, etc. as well as their current trends and creative dynamics
• Understanding of creative testing methodologies in paid media environments.
• Experience contributing to the evolution of brand systems in a high-growth business context.

About us Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers. Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here. Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected]. (For information about Articulate's privacy practices, please view our Privacy Notice) As an organization, we participate in E-Verify.

Originally posted on Himalayas

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