Specialist/Sr. Specialist Product Marketing
Job title: Specialist/Sr. Specialist Product Marketing in Irvine, CA at TP-Link Systems Inc.
Company: TP-Link Systems Inc.
Job description: About Us:Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.Overview:We are seeking a technically inclined Product Marketing Specialist/Sr. Product Marketing Specialist to lead the execution of the Go-To-Market process for a line of products in either the Consumer Networking or Consumer Electronics business. In this role, you will be responsible for preparing high quality marketing assets to assist the Sales and Service teams in supporting our customers. To do so, you will become an expert on your line of products, analyzing competitive offerings and conducting market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute product launches and marketing campaigns.Key Responsibilities:
- Execute the Go-To-Market process for new product and feature releases.
- Craft and evolve product positioning and messaging from product packaging, to sales presentations to online content, including retailer PDPs and Amazon A+, telling a compelling, consistent story.
- Partner with product, sales, and marketing colleagues globally to develop relevant collateral to support multiple selling processes.
- Act as a product advisor in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases.
- Coordinate internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels.
- Keep a pulse on the industry landscape. Monitor market trends and competitive dynamics.
- Must have (or be completing with 3 months) a BA/BS degree in Marketing, Business, or a related field.
- Prior work experience in Marketing, Sales, or Business Development preferred.
- Basic understanding of consumer electronics and/or networking technologies preferred.
- Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
- Experience creating presentations and marketing materials preferred.
- Excellent written and verbal communication (English).
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
- Free lunch Friday