Demand Generation Program Specialist/Manager – Marketo (Remote)
Job title: Demand Generation Program Specialist/Manager – Marketo (Remote) in USA at Stage 4 Solutions Inc
Company: Stage 4 Solutions Inc
Job description: Demand Generation Program Specialist/Manager Marketo (Remote)We are looking for a Marketing Program Specialist for a large global B2B technology company. This role will manage execution, optimization, and reporting of marketing campaigns in Marketo, including email programs, events, forms & engagement programs. This work will include the end-to-end process of Marketo program creation, asset localization, execution, and reporting, including working with business stakeholders, creating target segment lists, creating emails, A/B testing and optimization, sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting.This is a 6 month contract 40 hours/week remote in the US.This is a W2 role with Stage 4 Solutions. Health benefits and 401K are offered.Responsibilities:
- Manage incoming execution requests for digital campaigns supporting global marketing.
- Assist in delivering demand generation campaigns to support the marketing programs.
- Work closely with global and cross-functional team members as well as outside vendors.
- Initiate & manage asset translations.
- Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report, and optimize.
- Provide creative, strategic insight and direction regarding copy and content approaches, call to action, and promotional strategies leveraging industry best practices and performance reports.
- Ensure QA standards and protocols are being met prior to campaign launches.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance.
- Recommends and implements segmentation best practices.
- Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Ensure all email campaigns comply with current opt-in laws, industry best practices, and are relevant to our target demographic.
- 2+ years as a Marketing manager in large, global B2B technology companies
- 2+ years of relevant experience in Adobe Marketo Engage.
- Expertise with CRM applications such as Salesforce.
- Hands-on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities.
- Hands-on experience in creating, managing, deploying and reporting on campaigns.
- Knowledge of privacy, email regulations and best practices.
- Experience with A/B testing and email optimization for conversion and engagement.
- Excellent analytical, organizational, project management, and time management skills.
- Experience thinking through strategy as much as executing.
- Experience performing testing and QA of email in multiple browsers and clients.
- Experience in project management and handling high volume intake requests from global teams.
- Bachelor's degree in business, marketing, or equivalent experience