A/B Testing and Personalization Strategist with Adobe Target

About the position The A/B Testing and Personalization Strategist will leverage expertise in web optimization and Adobe Target to drive impactful testing initiatives and personalization campaigns aimed at business growth. This role involves collaboration with various teams to translate business priorities into actionable strategies, utilizing data and user research for audience segmentation, and presenting insights to stakeholders. The position is hybrid, requiring office attendance three times a week.

Responsibilities

• Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target

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• Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies

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• Leverage data and user research to define and refine audience segmentation

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• Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results

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• Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner

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• Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives

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• Contribute to the creation and sharing of best practices within the organization

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• Initiate, orchestrate, and monitor large-scale web optimization initiatives

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• Ensure consistent, clean, and error-free activity setup within Adobe Target

Requirements

• Deep proven experience as a web strategist with a strong understanding of web optimization principles

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• Expertise in Adobe Target, including audience segmentation, testing, and personalization techniques

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• Ability to interpret data and translate it into actionable insights

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• Ability to multi-task projects and requirements

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• Ability to work and collaborate effectively with internal teams in a cross-cultural setting

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• Basic understanding of HTML, JavaScript, and CSS

Nice-to-haves

• Masters in digital marketing

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• Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)

Benefits

• Competitive salary package

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• Collaborative and growth-oriented work environment

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• Global responsibilities

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