Referral & Ambassador Program Specialist
About Airtm:
Airtm is the world’s most connected digital dollar account with over 500 different ways to buy and sell digital dollars. Airtm’s globally accessible dollar account allows anyone to hold their wealth in a stable currency, participate in the global economy and cash out remittances at fair exchange rates. Our users include freelancers and gig workers who connect Airtm to access stable currencies (USDC) and move money across borders. We are now transforming into a platform for Digital Entrepreneurs (DE).
As of 2024, more than 10% of the world's workforce works online. This digital economy will continue to grow at double digits for the unforeseeable future. This digital work revolution contains the opportunity to give hundreds of millions throughout the global south their financial independence. It contains the opportunity to free people from their local constraints. Giving people, their communities and countries control over their destiny. Incorporated in the United States and registered with FinCEN as an MSB (Money Service Business), we have presence in more than 190 countries.
The role:
As our
Referral & Ambassador Program Specialist, you will be the driving force behind the growth of our user base through strategic referral and ambassador programs. You will own the entire lifecycle of these initiatives, from ideation and campaign development to execution, analysis, and optimization. You will be responsible for creating innovative campaigns, coordinating with the marketing team, managing our CRM, and cultivating a thriving community of brand advocates. You'll be comfortable working independently, taking initiative, and reporting directly to the Growth Managers. Your creativity, analytical skills, and passion for community building will be essential to your success in this role.Main responsibilities:
-Ideate and develop creative referral and ambassador program campaigns.
-Execute all aspects of referral and ambassador programs, from launch to ongoing management.
-Coordinate with the marketing team on campaign promotion and cross-functional initiatives.
-Manage our CRM, including audience segmentation, email creation and deployment, and lifecycle touchpoint updates related to the programs.
-Recruit, onboard, and manage a team of brand ambassadors.
-Track and analyze program performance metrics, identifying areas for improvement and optimizing ROI.
-Use SQL to extract data and perform calculations related to program economics, CAC, and other relevant metrics.
-Report regularly on program performance and provide recommendations for optimization.
-Stay up-to-date on industry best practices and emerging trends in referral and ambassador marketing.
-Continuously test and iterate on program elements to maximize effectiveness.
You have experience in:
-2+ years of experience in referral program management, affiliate marketing, community management, or a related field.
-Designing and implementing successful referral programs, including defining target audiences, developing reward structures, and managing program logistics.
-Building and managing ambassador programs, including recruiting, onboarding, and engaging brand advocates.
-Utilizing analytics platforms to track program performance and identify areas for improvement.
-Experience with CRM platforms (e.g., HubSpot, Salesforce) and email marketing.
-Experience with A/B testing and data analysis.
-Proficient in SQL, with the ability to write queries for data extraction and analysis. This is crucial for calculating program economics and estimations.
-Experience with calculating Customer Acquisition Cost (CAC) and understanding the economics of incentive programs.
You are:
-A highly motivated and results-oriented individual with a proven track record of success in referral and/or ambassador program management, or related experience.
-Creative and innovative, with a knack for developing engaging program incentives and rewards.
-Data-driven and analytical, with the ability to track, measure, and optimize program performance.
-Excellent communicator and relationship builder, capable of maintaining strong relationships with ambassadors and internal stakeholders.
-Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
-High agency. Comfortable working independently and taking ownership of projects.
-Fluent in Spanish and English, written and verbal communications.
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