[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Mixmax is a company on a mission to transform communication through AI-powered workflows. They are seeking a Director of Marketing to lead their growth strategy, focusing on customer acquisition and revenue generation while collaborating with various teams to enhance funnel performance and drive measurable growth outcomes.

Responsibilities

• Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels
• Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth
• Build repeatable systems for pipeline generation and self-serve user acquisition
• Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer
• Establish experimentation frameworks to continuously improve performance
• Drive marketing-sourced pipeline and revenue growth
• Manage and optimize paid acquisition programs across relevant channels
• Scale SEO, content, lifecycle, and conversion rate optimization initiatives
• Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes
• Identify and prioritize the highest-leverage growth opportunities across the funnel
• Collaborate closely with Product to improve onboarding, activation, retention, and monetization
• Use behavioral data and customer insights to identify growth opportunities
• Design and execute experiments that increase product engagement and adoption
• Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams
• Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape
• Develop messaging that differentiates Mixmax in an increasingly crowded market
• Support product launches, feature adoption, and sales enablement initiatives
• Create compelling narratives around how modern revenue teams work with AI
• Manage and mentor a small but talented marketing team
• Establish accountability around growth metrics and business outcomes
• Balance strategy with execution, stepping in as an individual contributor when needed
• Help identify future hiring needs and scale the function thoughtfully as the company grows
• Foster a culture of experimentation, speed, ownership, and continuous learning

Skills

• You have experience driving growth and demand generation at a B2B SaaS company
• You have a strong understanding of performance marketing, conversion optimization, lifecycle marketing, and acquisition channels
• You've owned measurable growth metrics such as pipeline, activation, revenue, CAC efficiency, conversion rates, or customer acquisition
• You're highly analytical and comfortable working with funnel data, attribution, experimentation, and reporting
• You know how to prioritize effectively and focus on the highest-leverage opportunities
• You enjoy rolling up your sleeves and executing, not just managing
• You're comfortable operating in a lean environment where resources are limited but impact is high
• You can partner effectively with Product, Sales, and Customer Success teams
• You have experience mentoring others and leading through influence, whether or not you've managed a large team
• You're excited by startup environments and taking ownership of outcomes
• Have built or scaled growth engines at early-stage or growth-stage SaaS companies
• Have strong performance marketing and demand generation experience
• Have experience improving conversion rates across complex funnels
• Have operated in product-led growth environments
• Are making the leap from Director to VP or from Head of Marketing into a broader leadership role
• Have remained close to execution and still enjoy doing the work themselves
• Have experience marketing AI-powered, workflow, productivity, or revenue-focused products

Benefits

• Fully remote culture with flexible working hours
• Competitive salary and equity package
• Opportunity to shape the future of AI-powered communication
• High ownership and direct impact on company growth
• Small, ambitious, and highly collaborative team

Company Overview