[Remote] Paid Search & Social Media Manager [209857]
Note: The job is a remote job and is open to candidates in USA. Aquent is seeking a dedicated Media and Social Marketing Manager I to assist the Brand Media team in executing paid media campaigns across various channels. The role involves developing and implementing media strategies, managing budgets, and ensuring compliance with marketing standards.
Responsibilities
- Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies
- Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
- Collaborates with internal stakeholders to understand the parameters for developing media strategies
- Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
- Ensures media plans are implemented correctly and in a timely manner
- Assists in the management of budget plans
- Serves as a resource to team members on matters of a routine nature
- Applies foundational knowledge of social and digital marketing principles
- Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
- Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Skills
- Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
- Solid foundational knowledge of digital or social marketing industry and practices
- Experience influencing business decisions
- Experience facilitating and/or participating in cross-functional teams
- Experience collaborating with key stakeholders
- Proficient with MS Office, Word, Excel and PowerPoint
- Proficient knowledge on impact of social marketing to an omni-channel experience
- Experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe)
- Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products
- Understanding of marketing attribution and measurement methodologies in relation to testing within paid search
- Ability to manage multiple projects with attention to detail
- Experience in Agile working environments
- US military experience through military service or a military spouse/domestic partner
Benefits
- Subsidized health, vision, and dental plans
- Paid sick leave
- Retirement plans with a match
- Free online training through• Aquent Gymnasium
Company Overview