[Remote] Social Media Manager
Note: The job is a remote job and is open to candidates in USA. My DTC Guy is a full-service DTC performance marketing agency focused on driving e-commerce revenue. They are seeking a Social Media Manager to lead their social media initiatives, focusing on customer acquisition, retention, and brand growth through innovative and performance-driven strategies.
Responsibilities
- Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals
- Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output
- Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels
- Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS
- Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels
- Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets
- Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance
- Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches
- Drive accountability and workflow efficiency using Asana or other project management tools
- Lead team syncs, strategic planning sessions, and cross-functional meetings as needed
Skills
- 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment
- Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms
- Strong creative and strategic thinking skills with a track record of delivering measurable growth
- Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals
- Skilled in balancing multiple projects and deadlines while maintaining quality
- Excellent communication, problem-solving, and organizational skills
- Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
- Competitive salary base
- Permanent work-from-home setup
Benefits
- Permanent work-from-home setup
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
- MAG School, weekly trainings, and a growth mindset baked into everything we do
Company Overview