[Remote] Campaign Strategy and Marketing Communications Manager (Open To Remote)

Note: The job is a remote job and is open to candidates in USA. Simpson Strong-Tie is a leader in engineered structural connectors and solutions for the building industry. They are seeking a Campaign Strategy and Marketing Communications Manager to lead the development of integrated, multi-channel campaign strategies that strengthen their brand and engage key audiences across various industries.

Responsibilities

• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
• Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals
• Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels
• Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery
• Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing
• Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution
• Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities
• Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing
• Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations
• Communicate performance and recommendations in clear, executive‑ready updates
• Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria
• Coach team members on campaign strategy, content best practices, and performance‑driven decision making
• Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement

Skills

• Bachelor's or Master's degree in Marketing or Business
• 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes
• Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches
• Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration
• 3–5 years of people management experience, including direct management of individual contributors or managers
• Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations
• Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives

Benefits

• Quarterly bonuses or commission
• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more.

Company Overview