[Remote] Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Infracost is a company focused on helping FinOps practitioners and Platform engineers manage cloud costs proactively. As the Marketing Lead, you will develop and execute marketing strategies aimed at driving customer acquisition and brand awareness, while collaborating closely with various teams within the company.
Responsibilities
- Managing the end to end of our marketing function
- Looking after, and iterating on the Marketing funnel and KPI dashboard
- Owning our marketing strategy, and driving customer acquisition
- Creating and owning the marketing calendar
- Working across the company to create collateral, videos, bringing together events
- Be up for building a small and powerful team once settled in
Skills
- 5+ years of B2B marketing experience, ideally in SaaS or developer tools
- Proven ability to own and drive pipeline as a solo marketer and small team
- Strong project management experience running email campaigns, GTM campaigns, sales enablement
- Bias toward action; you'd rather ship something imperfect and iterate than wait for perfect
- Comfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respect
- Strong writer who can produce clear, credible copy across formats (website, email, long-form, social)
- Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etc
- Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus
Benefits
- Fully remote team
- Two meetups a year - we’ve been to Croatia, Barcelona, Berlin, San Diego, and Orlando
- Employee-friendly equity terms, including a [10 year exercise window](https://www.abar.tech/articles/10yr-excercise-window/)
- 401k matching (US)
- Health, dental, and vision insurance (US)
- 31 days paid leave per year (includes national holidays)
- 12 weeks paid parental leave
Company Overview