[Remote] Marketing Cloud Consultant
Note: The job is a remote job and is open to candidates in USA. Weekday AI is seeking an experienced Marketing Cloud Consultant to serve as the subject matter expert for Salesforce Marketing Cloud engagements. This client-facing role involves strategic consulting, solution design, technical implementation, and campaign execution within the Salesforce Marketing Cloud ecosystem.
Responsibilities
- Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives
- Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks
- Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert
- Recommend scalable approaches for segmentation, personalization, automation, and customer journey orchestration
- Configure, manage, and optimize Salesforce Marketing Cloud components, including: Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, Contact Builder and Data Designer
- Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows
- Configure triggered sends, scheduled automations, and data synchronization processes
- Support integrations with CRM platforms, APIs, and external data sources
- Troubleshoot platform issues, campaign errors, and performance challenges
- Build, test, deploy, and optimize email campaigns and customer journeys
- Configure dynamic content, personalization rules, audience segmentation, and automation logic
- Conduct quality assurance testing across devices, browsers, and email clients
- Design and manage A/B testing initiatives to improve campaign performance
- Coordinate deployment schedules, stakeholder approvals, and campaign launches
- Develop responsive email templates using HTML and CSS
- Ensure adherence to accessibility standards and brand guidelines
- Create reusable email frameworks and modular content structures
- Support content optimization and personalization initiatives
- Configure campaign tracking, reporting dashboards, and performance monitoring
- Analyze campaign metrics including open rates, click-through rates, conversions, and engagement trends
- Manage data hygiene, audience segmentation, suppression lists, and subscriber management
- Deliver actionable recommendations to improve campaign effectiveness and customer engagement
- Ensure compliance with data privacy and marketing regulations including GDPR, CAN-SPAM, and CCPA/CPRA
- Support consent management, subscription preferences, and opt-in/opt-out processes
- Follow secure data handling and development practices
- Maintain governance documentation, process standards, and operational controls
- Develop user guides, training materials, and standard operating procedures (SOPs)
- Conduct training sessions and knowledge transfer workshops for business users
- Maintain comprehensive documentation of configurations, workflows, integrations, and customizations
Skills
- 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions
- Deep expertise across Salesforce Marketing Cloud modules, including: Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, Contact Builder / Data Designer
- Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows
- Working knowledge of HTML and CSS for responsive email development
- Experience integrating SFMC with CRM systems, APIs, and external data platforms
- Strong understanding of digital marketing compliance requirements and privacy regulations
- Excellent communication, stakeholder management, and consulting skills
- Ability to manage multiple engagements while maintaining high-quality delivery standards
- Experience working with public sector, utilities, or other highly regulated industries
- Familiarity with customer data platforms, marketing analytics, and personalization strategies
- Knowledge of accessibility standards and inclusive digital communication practices
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder
Company Overview