[Remote] Product Marketing Manager, eBay Live

Note: The job is a remote job and is open to candidates in USA. eBay is a global ecommerce leader changing the way the world shops and sells. They are seeking a skilled product marketer to drive global expansion for eBay Live, an interactive live streaming experience that enhances the shopping experience. The role involves developing go-to-market strategies, managing product launches, and collaborating with cross-functional teams to ensure buyer and seller success on the platform.

Responsibilities

• You are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe, ensuring buyers’ shopping experience and seller success on the platform
• You will approach go-to-market in an integrated manner to ensure buyers and sellers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
• Build customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services

Skills

• 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
• Strong track record of developing product and go-to-market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companies
• Proven ability to drive innovation, implement projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques
• Solid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents
• Fluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tone
• Preferred experience in live shopping

Benefits

• A target bonus
• Restricted stock units (as applicable)
• A full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)

Company Overview