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[Remote] Senior Marketing Operations Manager

Remote · USA Full-time New today

Note: The job is a remote job and is open to candidates in USA. Daxko builds software that enhances operations for fitness and wellness organizations. They are seeking a Senior Marketing Operations Manager to optimize their HubSpot environment, lead integrations with various platforms, and drive marketing performance through data-driven strategies.

Responsibilities

  • Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
  • Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
  • Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
  • Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
  • Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
  • Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
  • Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team

Skills

  • 5+ years of experience in marketing operations within B2B SaaS
  • Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
  • Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
  • Strong project management skills with the ability to keep complex, cross-functional workstreams moving
  • Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use
  • HubSpot, Salesforce, Qualified, or Google Analytics certifications
  • Proficiency in HTML/CSS for campaign troubleshooting and template customization
  • Experience with ABM platforms, intent data tools, and account-level tracking
  • Background in data analysis or visualization

Benefits

  • Flexible paid time off
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • Casual work environments
  • Remote work
  • Bonuses, commissions, or other performance-based incentives
  • A comprehensive benefits package
  • Recognition programs
  • Plenty of opportunities to grow your career with us

Company Overview

  • Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions. It was founded in 1998, and is headquartered in Birmingham, Alabama, USA, with a workforce of 501-1000 employees. Its website is https://www.daxko.com/.
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