[Remote] US Consumer Marketing Director, Obesity and Related Conditions

Note: The job is a remote job and is open to candidates in USA. Amgen is a biotechnology company dedicated to serving patients with serious illnesses. The US Consumer Marketing Director will lead the consumer marketing strategy for MariTide, focusing on developing innovative campaigns, building a consumer engagement ecosystem, and leading a high-performing marketing team.

Responsibilities

• Lead the development and execution of the US consumer marketing strategy for MariTide
• Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels
• Provide strategic guidance on media planning, channel investment decisions, and tentpole activations
• Build alignment across commercial, medical, access, analytics, and corporate affairs teams
• Build the consumer marketing function and operating model needed to support launch and long-term growth
• Lead campaign development, validation, production, launch, and optimization
• Translate consumer insights into compelling positioning, messaging, and creative campaigns
• Oversee agency partners across creative, social, media, and production
• Drive creation of a differentiated consumer journey and engagement ecosystem
• Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels
• Build and scale a robust consumer engagement ecosystem
• Develop and execute a best-in-class social media strategy
• Identify and activate key cultural moments and tentpole opportunities
• Champion innovative digital activations and data-driven personalization
• Evaluate emerging platforms and technologies to drive growth and engagement
• Build and lead a best-in-class consumer marketing organization
• Recruit, develop, coach, and retain top marketing talent
• Establish clear priorities, performance expectations, and development plans
• Foster a culture of innovation, accountability, collaboration, and excellence
• Mentor future leaders and build succession plans
• Inspire teams through launch, growth, and organizational change
• Establish KPIs, measurement frameworks, and performance dashboards
• Optimize campaigns using analytics and consumer insights
• Lead test-and-learn initiatives to improve effectiveness and efficiency
• Manage budgets and ensure effective resource allocation

Skills

• Doctorate degree and 4 years of marketing or production experience OR
• Master's degree and 7 years of marketing or production experience OR
• Bachelor's degree and 9 years of marketing or production experience
• Demonstrated success developing and leading consumer marketing strategies for major brands or launches
• Deep expertise in direct-to-consumer marketing, digital engagement, and social media
• Proven experience leading campaign development from insight generation through production and optimization
• Demonstrated success building, leading, and developing high-performing marketing organizations
• Strong agency management experience across creative, social, digital, media, and production partners
• Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferred
• Obesity, metabolic disease, or chronic disease experience preferred
• MBA or advanced degree preferred

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Company Overview

Company H1B Sponsorship