[Remote] Sr. Associate, Programmatic Media Buyer

Note: The job is a remote job and is open to candidates in USA. The Kitchen North America is an integrated media agency focused on enhancing marketing impact for its partners. They are seeking a hands-on, data-driven Sr. Associate, Programmatic Media Buyer to lead onsite media execution and optimization across select retail media networks, primarily Walmart, while fostering a collaborative team culture.

Responsibilities

• Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media
• Implement campaign setup including audience, campaign and ad group creation
• Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance
• Monitor budget pacing and implement reallocations between ad groups and campaigns
• Regularly monitor WMC performance dashboards to understand performance​ and inform optimizations and strategic recommendations
• Partner with analytics and data teams to facilitate consolidated campaign reporting
• Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis
• Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks
• Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively
• Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation
• Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals
• Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations

Skills

• 1-3+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns
• Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey
• Hands-on experience with self-service WMC display media buying
• Proven track record of cross-channel media expertise, including search, programmatic, and display
• Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks
• Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements
• Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders
• Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment
• Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting

Benefits

• A flexible, balanced, self-driven workplace
• Join us remotely from a place that makes you happy
• A hybrid workforce long before #WFH
• A commitment to workday freedom
• A collaborative virtual culture
• Regular in-person meetups
• Generous “work from wherever” benefits
• Advancement opportunities
• A supportive, collaborative team culture

Company Overview