[Remote] Associate Manager, Media Strategy - Paid Search Focus

Note: The job is a remote job and is open to candidates in USA. Fingerpaint Group is a health and wellness agency that specializes in medical communications solutions for pharmaceutical and biotech companies. They are seeking an Associate Manager, Media Strategy with a focus on paid search to build, launch, and manage search campaigns while using performance data to inform broader media strategies.

Responsibilities

• Build, launch, and manage hands-on-keyboard campaigns across paid search platforms, including Google Ads and Microsoft Advertising (Bing)
• Lead the foundational strategy for search campaigns by developing comprehensive keyword architectures, structuring ad groups, and writing compelling, high-converting ad copy
• Ensure absolute accuracy across all campaign setups, budget pacing, and insertion orders within our internal buying and platform tools
• Oversee the technical workflow of campaign launches, including ad trafficking and UTM creation, while partnering with internal analytics teams to ensure site tagging, pixeling, and conversion tracking are correctly implemented
• Actively monitor, pace, and optimize live campaigns to maximize performance against core client KPIs
• Pull platform data and collaborate with analytics teams to build out performance dashboards and automated reports
• Look beyond the raw data to analyze reports, surface market trends, and deliver meaningful insights and strategic recommendations for internal teams and stakeholders
• Serve as a primary day-to-day point of contact for external vendor partners and platform representatives to maximize service and resolve technical anomalies
• Contribute to agency POVs and evaluate publisher and vendor proposals for relevance, value, and potential inclusion in omnichannel media plans
• Collaborate closely with cross-functional internal teams to ensure campaign assets and strategies align perfectly with overarching client media objectives

Skills

• 3+ years of digital media experience with a heavy, proven focus on hands-on-keyboard paid search campaign management, ideally within an agency setting
• Deep, daily working expertise navigating Google Ads and Microsoft Advertising platforms
• Proven ability to independently conduct keyword research, map user intent, and write tailored search ad copy
• Solid technical understanding of how ad trafficking, web pixeling, conversion tracking, and tag QA impact search attribution
• Strong analytical skills with a proven ability to review campaign performance data, identify trends, and formulate clear optimization insights
• Excellent organizational and communication skills, with the ability to manage multiple platform workflows and external vendor relationships simultaneously
• A strong curiosity and desire to learn channels outside of search, growing into an all-encompassing media strategy and buying professional
• Familiarity with pharma, Medical Affairs, or other highly regulated industries
• Experience with cross-channel media planning, buying, or monitoring tools (e.g., Prisma, MediaRadar, Campaign Manager 360, SRDS)
• Current platform certifications (e.g., Google Ads Search, Google Ads Video, Microsoft Advertising Certified Professional)

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