[Remote] Media Planner

Note: The job is a remote job and is open to candidates in USA. Allied Global Marketing is a global leader in entertainment, culture, and lifestyle marketing, with over 30 years of experience. They are seeking a Media Planner to drive innovative paid media strategies for entertainment clients, managing the full cycle of media planning from strategy to activation and reporting.

Responsibilities

• Participate in strategy development and align with senior team members
• Create media plan, handle updates based on internal and client feedback
• Present/Send media plan to client and/or support senior team member presenting plan as needed
• Negotiate with media vendors
• Oversee and work with associate on campaign set-up and optimizations
• Review campaign performance, suggest, make optimizations
• Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”
• Lead on client communication
• Review campaign/platform set up and budget to ensure correct set up
• Actualize media plan based on campaign end or monthly Adazzle actuals
• Brainstorm strategy across teams in terms of audience building, creative development, etc
• Oversee all platform pacing efforts against the media plan
• Decide who will lead day-to-day client communications

Skills

• At least 2+ years of digital media strategy, planning, and buying experience
• A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns
• Must have experience working within Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, etc
• Please highlight any experience you have with the entertainment business

Benefits

• Medical
• Dental
• Vision
• Short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays

Company Overview