Marketing Specialist

Adams Clinical is a leading clinical trial site network committed to accelerating the development of life-changing medicines. They are seeking a Digital Marketing Specialist responsible for improving marketing campaigns, analyzing performance, and supporting the development of the marketing strategy. This role offers significant opportunities for collaboration with management and executives in a hybrid work environment.

Responsibilities

• Collaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertising
• Media buying: build and update campaigns in Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platforms
• Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growth
• Creative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locations
• Maintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web properties
• Assist in management of sponsor and IRB creative approval and revision process
• Stay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaigns

Skills

• 1-3 years of experience in a digital marketing role
• Experience managing large budgets across multiple ad platforms
• Extensive hands-on experience with self-serve online ad platforms
• Familiarity and comfort using Microsoft Excel
• Experience using Wordpress, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pages
• Experience writing ad copy and executing on basic design work in Canva or an equivalent
• Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)
• Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etc
• Familiarity and comfort with Salesforce functionality and reporting
• Strong written and verbal communication skills
• Excellent organizational and time management skills: detail-oriented, proactive, and calm under pressure
• Bachelor's degree from a 4-year college

Benefits

• 401(k)
• Performance-based annual bonus
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Company Overview