Marketing Analyst (all genders)

Welcome to Glow25! We are a dynamic, fast-growing beauty and pro-aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow25 and help us redefine beauty. We’re excited to meet you! These are our current challenges and future goals: Marketing is a core growth driver at Glow25. We’re looking for a Senior Marketing Analyst who owns marketing tracking quality and performance visibility across the entire funnel. In this role, you work hands-on with GTM, GA4, marketing pixels, SQL, and dbt, and act as the bridge between Marketing, Tech, and Data - ensuring that marketing decisions are based on reliable, actionable insights. This is where we need your support: Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side), GA4, and marketing pixels. Ensure that new campaigns, features, and landing pages are measurable from day one. Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution, event tracking, and campaign performance, and align tracking with both legal and technical constraints. Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin, connect campaign performance to backend revenue and subscription behavior, and conduct deeper analysis such as cohorts and CLTV. Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs, quantify revenue impact, segment performance by traffic source, device, and campaign, and support CRO initiatives with structured analysis. Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data, maintain consistent metric definitions, and deliver reporting that stakeholders can confidently use for decision-making. You have the following experience: 4+ years of experience in marketing analytics, ideally in a DTC or e-commerce environment with subscription models and paid traffic dynamics. Deep hands-on experience with GTM, GA4, and marketing pixels (Meta, Google Ads, TikTok, Affiliate, Native, etc.), from implementation to troubleshooting. Strong SQL skills and experience with dbt or similar transformation tools. Solid understanding of attribution frameworks, consent-based tracking (GDPR, CMP logic), and funnel/CRO analysis. Experience with attribution tools like Klar is a plus. Strong communication skills and the ability to collaborate with both technical and non-technical stakeholders, combined with a strong ownership mindset. That's something you can look forward to: Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking. Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. Fully equipped from day one. Mac or Windows – you choose what works best for you. Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. Let’s Glow! Enjoy 40% off our entire product range – yes, everything. Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms. Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging. Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass. Yay! You've made it this far! But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives. Apply To This Job