Growth Marketing Manager

About collectionHQ & Fluent Software Group collectionHQ is the global leader in collection intelligence software, helping libraries and library consortia make smarter stock management decisions using data. With customers across the UK, Europe, North America, and beyond, collectionHQ empowers library professionals to maximize the impact of their collections — ensuring the right materials are in the right place at the right time. collectionHQ is part of Fluent Software Group (a Valsoft Corporation operating group), a global acquirer and operator of vertical market software businesses. We focus on specialized industries where expertise creates lasting advantages. We’re builders, not holders. When we partner with a company, we bring operators and resources to actively scale it — not just sustain it. That means you’ll work in an environment that moves with urgency, embraces new ways of operating, and genuinely invests in what comes next to take businesses further. The Opportunity: Growth Marketing Manager We’re looking for a creative, data-driven, and results-oriented Growth Marketing Manager to drive measurable business growth across the core collectionHQ product suite. This role is focused on generating and accelerating sales pipeline through high-impact marketing strategies, with content creation at the heart of success. You’ll own the development and execution of growth initiatives across multiple channels, using data, experimentation, and continuous optimisation to increase brand awareness, engagement, and revenue. Content will be a critical driver in this role — fueling campaigns, supporting sales, and enabling scalable pipeline growth. This role works closely with a Go-To-Market (GTM) Engineer to maximise sales pipeline growth across the core collectionHQ products. You’ll be responsible for presenting the marketing strategy to key stakeholders and demonstrating clear ROI across all marketing activities, including events. What You’ll Own Pipeline & Demand Generation

• Own and execute the marketing strategy, working in close partnership with the GTM Engineer to drive pipeline growth and revenue impact
• Define and refine target audiences and ideal customer profiles (ICP) to improve campaign effectiveness and pipeline quality
• Build and optimise demand generation programs across the full funnel, from awareness through to revenue
• Partner with the GTM Engineer to build, launch, and scale data-driven pipeline generation campaigns

Content & AI-Enabled Marketing

• Lead AI-enabled content creation across written and visual formats, leveraging AI tools to generate, optimise, and scale high-performing campaign and sales assets (e.g. email, social, landing pages, collateral) while maintaining brand quality and consistency
• Collaborate with product and customer teams to develop compelling, high-performing messaging and content
• Manage and optimise marketing channels (website, social, email, paid media) to maximise pipeline contribution
• Collaborate with the GTM Engineer on marketing technology, automation, and data infrastructure to enable scalable growth

Analytics, Reporting & Events

• Manage and execute the marketing strategy for national and international trade shows, ensuring measurable pipeline and ROI impact
• Analyse campaign and funnel performance (MQL → SQL → pipeline → revenue) and own reporting on marketing contribution to pipeline and ROI, using data insights and AI-assisted analysis to continuously improve performance
• Establish and optimise attribution models to understand channel and campaign contribution to pipeline and revenue
• Own alignment with sales to optimise lead quality, conversion rates, and pipeline progression through continuous feedback loops

30–60–90 Day Success Plan Days 1–30: Discovery & Alignment

• Build strong relationships with development, sales, and customer success teams to understand the business, product, and customer needs
• Review existing marketing collateral, messaging, and brand positioning
• Audit current campaigns, website, social channels, and performance metrics
• Assess upcoming events and marketing plans already in place
• Identify quick wins and initial opportunities for improvement

Days 31–60: Strategy & Execution Setup

• Develop and implement a clear marketing strategy focused on increasing brand awareness and supporting pipeline growth
• Align closely with the GTM Engineer to define campaign frameworks and execution plans
• Begin producing and refining content and collateral to support GTM-led

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