Director of eCommerce

We're looking for a results-driven Director of eCommerce to own and scale our direct-to-consumer (DTC) business and Amazon channel. This role is responsible for driving revenue growth, optimizing the online customer experience, and executing a high-performance digital strategy across our website and marketplace ecosystem. You'll sit at the intersection of growth, brand, and operations — bringing a strong analytical mindset, deep platform expertise, and a bias toward action. DTC Website Ownership: Own end-to-end performance of the DTC site (Shopify or similar), including conversion rate, AOV, LTV, and revenue growth. Optimize site merchandising, UX/UI, landing pages, and checkout experience. Partner with marketing to align on campaigns, promotions, and product launches. Manage site roadmap, testing calendar (A/B testing), and ongoing optimization. Amazon & Marketplace Management: Own Amazon P&L, including revenue, profitability, and growth strategy. Optimize listings (SEO, content, images), pricing, and promotions. Manage inventory planning and in-stock rates in partnership with ops. Oversee Amazon advertising (in partnership with performance marketing or agency). Expand presence across additional marketplaces as needed. Performance & Growth: Analyze and report on key metrics across channels (traffic, CVR, CAC, LTV, ROAS). Identify growth opportunities through data-driven insights. Collaborate with paid media, retention, and creative teams to improve funnel performance. Cross-Functional Leadership: Work closely with brand, creative, and content teams to ensure cohesive storytelling and high-performing assets. Partner with operations/logistics on forecasting, inventory, and fulfillment experience. Manage external partners, agencies, and freelancers as needed. Qualifications: 5-8+ years of experience in eCommerce, with strong DTC and Amazon ownership. Proven track record of scaling a consumer brand online (ideally in CPG, food, wellness, or pet). Deep experience with Shopify (or similar platforms) and Amazon Seller/Vendor Central. Strong understanding of performance marketing and how it connects to site conversion. Experience with analytics tools (Google Analytics, Triple Whale, etc.). Highly analytical with a test-and-learn mindset. Ability to operate both strategically and hands-on in a fast-paced environment. Apply tot his job Apply To this Job