Director, Customer Sales - arenaflex East

Join the arenaflex Team: Revolutionizing the World of Sports and Active Hydration

At arenaflex, we're on a mission to become the #1 player in the Sports Hydration industry. Our fast-paced and dynamic environment is the perfect place for innovative game-changers to thrive. As a Director, Customer Sales - arenaflex East, you'll be part of a talented team that's passionate about building brands, developing valuable relationships, and exceeding expectations.

About arenaflex

arenaflex is a leading company in the Sports Nutrition industry, with a portfolio of iconic brands that include BODYARMOR and POWERADE. Our entrepreneurial culture is backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired arenaflex in 2021. This unique environment gives our employees the ability to move quickly, develop valuable relationships, and have fun while working towards our goal of becoming #1 in Sports Hydration.

Job Summary

We're seeking an experienced and results-driven Director, Customer Sales - arenaflex East to lead our business in collaboration with region sales and bottler teams to deliver business results across assigned territory. As a key leader within arenaflex, you'll be responsible for leading annual division and bottler planning processes, negotiating annual agreements, and providing subject matter expertise to resolve complex customer issues.

Responsibilities

As a Director, Customer Sales - arenaflex East, you'll be responsible for:

Customer Development

* Strategic leadership of the Kroger divisional relationship and bottler network in the East territory on behalf of arenaflex

• Drive processes and execution of annual plans across assigned customers and bottlers, delivering key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets)
• Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives
• Lead bottler and division plans, ensuring an optimized partnership agreement is in place that supports overall organizational priorities
• Collaborative leadership of our bottler teams responsible for the development and implementation of division customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising, and Innovation)
• Oversee on-going account updates and performance reporting against key metrics, problem-solve plan gaps, and bring forward recommendations to deliver on required business objectives
• Strong data & insights knowledge and skills to assist in storytelling-type selling

System Leadership

* Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans to deliver annual plans

• Work closely with arenaflex sales teams to maximize mutual goals, results, and execution
• Build and leverage relationships with both arenaflex teams and Bottlers to ensure alignment and focus on delivering key customer objectives

Cross-Functional Communication and Collaboration

* Provide on-going updates on customer plan results and opportunities to arenaflex management

• Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives
• Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans

Organizational Development

* Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans

• Manage to annual T&E budget for department, ensuring alignment with internal financial objectives

Requirements

* Bachelor's Degree or relevant experience required

• 8 years direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers required
• Eastern US location in Kroger market required
• Recent Kroger experience preferred
• DSD beverage background preferred
• Must be self-motivated and highly organized, with a strong desire to produce results, and an entrepreneurial spirit to succeed
• Must be able to quickly assess the needs of the business, develop an action plan, and manage the required change
• The ability to effectively intermingle with a wide variety of business professionals is essential
• Must have a passion for building brands, new products, and long-term growth
• Must have a verifiable list of current contacts with appropriate buyers & divisional managers
• Solid computer skills in Outlook, PowerPoint, Excel, and Word
• Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data
• Position requires substantial travel (40-50% of time in Kroger East territory) by car and plane, including both local and neighboring geographic territories
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

Skills

* Direct Selling

• Results-Oriented
• Consumer Trends
• Key Performance Indicators (KPI)
• Business Results
• Consumer Segmentation
• Competitor Analysis
• Data Insights
• Entrepreneurship
• Sales
• Customer Sales

What We Offer

* Competitive salary and bonus structure

• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) matching program
• Paid time off and holidays
• Opportunities for career growth and professional development
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance

How to Apply

If you're a results-driven and passionate professional looking to join a dynamic team, please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!

Equal Employment Opportunity

arenaflex is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion.

Note

arenaflex is a leading company in the Sports Nutrition industry, with a portfolio of iconic brands that include BODYARMOR and POWERADE. Our entrepreneurial culture is backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired arenaflex in 2021. Apply for this job