VP of Marketing

Position Summary

The Vice President of Marketing (VPM) is a senior executive leader responsible for advancing the mission and impact of PreBorn! through Brande clarity, audience growth, and excellence across all marketing functions. This role provides strategic and operational oversight of Marketing and Events, ensuring these functions operate in a fully integrated, mission-aligned, and performance-driven manner.

As a key member of the executive leadership team, the VPM leads the enterprise marketing strategy to support PreBorn!’s work of glorifying Jesus Christ by saving more babies and souls. The role is responsible for ensuring that all external communications, brand expression, and marketing initiatives clearly articulate mission impact, strengthen national reach, and support organizational priorities.

Key Responsibilities

Enterprise Marketing Strategy

• Develop and execute a comprehensive, multi-year marketing strategy aligned with PreBorn!’s mission, theological convictions, and organizational priorities.
• Drive audience growth, brand awareness, and engagement across all channels to expand PreBorn!'s national reach and influence.
• Identify and pursue new opportunities to strengthen brand visibility, market presence, and strategic partnerships.
• Establish clear marketing goals, KPIs, and dashboards, reporting regularly to executive leadership and the Board as appropriate.
• Serve as a strategic advisor to the President and the EVP on marketing trends, audience insights, and brand positioning.

Marketing & Brand Leadership

• Provide executive leadership over all marketing functions, including brand, messaging, content strategy, digital marketing, media, creative, and communications.
• Ensure consistency and excellence in PreBorn!'s voice, visual identity, and storytelling across all platforms and audiences.
• Oversee development and execution of integrated marketing campaigns that support organizational initiatives, program expansion, and national visibility.
• Champion innovation in marketing platforms, data analytics, and performance measurement to improve reach, engagement, and effectiveness.
• Ensure all marketing efforts clearly communicate gospel-centered values and life-saving impact.

Events Strategy & Oversight

• Provide strategic oversight of all ministry events, including conferences, tours, donor events, and experiential gatherings.
• Ensure events are mission-aligned, financially responsible, and designed to drive engagement, revenue, and long-term relationships.
• Evaluate event portfolio performance and guide decisions around scaling, optimizing, or sunsetting events.
• Partner with internal stakeholders to ensure events are effectively integrated into broader marketing and communications strategies.

Leadership & Team Development

• Lead, mentor, and develop senior leaders across Marketing and Events, fostering a Christ-centered, high-performance culture.
• Promote collaboration, accountability, and servant leadership across teams.
• Ensure clarity of roles, priorities, and expectations to support organizational growth and staff development.

Financial & Operational Stewardship

• Oversee marketing and events budgets, forecasts, and performance analysis to ensure responsible stewardship of ministry resources.
• Partner with Finance and Operations to align marketing investments with organizational priorities and outcomes.
• Ensure systems, processes, and data infrastructure effectively support marketing objectives and scalability.

Qualifications & Experience

Required

• Bachelor’s degree in Business, Marketing, Nonprofit Management, or a related field
• 10+ years of progressive leadership experience in marketing, preferably within a large nonprofit, ministry, or faith-based organization
• Demonstrated experience leading comprehensive, multi-channel marketing strategies and teams
• Strong background in brand development, digital marketing, content strategy, and audience analytics
• Experience working with executive leadership teams and boards