Marketing Lead
Method is a company that connects consumers to their financial accounts through a modern API, enabling seamless payment execution and connectivity. They are seeking a Marketing Lead to oversee strategy development and execution across various marketing verticals, ensuring alignment and effective communication within the organization.
Responsibilities
- Develop a deep understanding of Method's value proposition, distill it for different audiences (internal and external), and ensure it shows up consistently across every touchpoint — website, decks, outbound, content, paid, and events
- Own marketing projects end to end across verticals: from brief to execution, no passing the baton
- Drive specific go-to-market initiatives including product release campaigns, ICP-targeted content, and growth marketing experimentation
- Support sales, customer success & product marketing with tactical marketing deliverables (one-pagers, decks, messaging guides) that make deals move faster and launch new products
- Build cross-functional fluency across product marketing, content, and demand so you can step into any workstream without a formal handoff
- Identify where the marketing function is leaking output between verticals and bring structure to close the gaps
- Develop and maintain a strong understanding of Method's ICP, competitive positioning, and product differentiation
Skills
- 1-2 years post-MBA
- Recent experience at a top consulting firm looking to make the transition to a startup
- You've done a startup internship or worked in a high-growth environment
- You have past experience in a marketing role: demand gen, content, or product marketing, ideally for an enterprise product
- You have opinions about what works and why
- You learn fast and ramp yourself; you don't need things repeated, and you build domain knowledge on your own time
- You can take a brief, run with it, and come back with something polished
- Strong writer and communicator; you can improve someone else's work without being precious about your own
- Prior fintech or B2B SaaS experience; especially in complex API or infrastructure products
- Familiarity with demand gen channels (paid, events, email) and content strategy
- Experience working cross-functionally with sales, CS, or product teams on go-to-market
- Strong opinions on B2B positioning and what actually moves buyers in the financial services space
Company Overview