[Remote] Junior Lifecycle Marketing Associate
Note: The job is a remote job and is open to candidates in USA. Trava Health is seeking a Junior Lifecycle Marketing Associate to support the execution of lifecycle campaigns across various communication channels. This execution-focused role is ideal for someone early in their career, providing an opportunity to learn and grow into a strong lifecycle marketer while working closely with the Manager of Lifecycle Marketing.
Responsibilities
- Build and launch campaigns in Customer.io and other lifecycle tools
- Execute email, SMS, and in-app messaging based on provided briefs
- Follow QA processes to ensure campaigns are accurate before launch
- Support the referral program by responding to customer inquiries, troubleshooting issues, and assisting with basic reconciliation when needed
- Maintain and update lifecycle workflows, segments, and campaign logic
- Assist in syncing and validating customer data across systems
- Support testing and iteration of campaigns (A/B tests, timing, messaging)
- Help identify small process improvements that make execution faster and cleaner
Skills
- Bachelors Degree
- Strong attention to detail—mistakes in execution are costly, so precision matters
- Willingness to learn new tools quickly (Customer.io, data platforms, etc.)
- Ability to follow structured processes without cutting corners
- Organized and reliable—you do what you say you'll do
- Clear communicator, especially when something is unclear or broken
- Interest in marketing and a desire to grow in the field
- Comfortable working in a startup environment (things move fast, priorities shift)
- Background in marketing, communications, or a related field
- Experience with email or lifecycle marketing tools (Customer.io, Mailchimp, etc.)
- Familiarity with basic data concepts (segments, events, attributes)
- Exposure to tools like Google Analytics or similar
Benefits
- Hands-on experience with real lifecycle systems and campaigns
- Direct mentorship from the Manager of Lifecycle Marketing
- A clear path to grow into a more strategic lifecycle or CRM role
- Exposure to how marketing, product, and data systems work together
Company Overview