Marketing Lead
At Yokly, we’re looking for a Marketing Lead who doesn’t just run campaigns — but owns the entire growth engine end to end. This role is for a strategic, data-driven marketer who knows how to turn positioning, funnels, and creative into qualified discovery calls for Sales.
You’ll lead a focused pod, collaborate closely with Design, Sales, and Operations, and run multi-channel campaigns with clear attribution, measurable results, and continuous optimization. If you love building systems, testing ideas, and seeing your work directly influence revenue — this role is built for you.
What You’ll Do
Strategy & Planning
- Design and manage multi-channel campaigns: LinkedIn outreach + ads, email funnels & nurture, landing pages, and partnership campaigns.
- Define ICPs, offers, messaging maps, and test hypotheses that shape our go-to-market strategy.
Execution & Systems
- Launch and oversee LinkedIn sequences and GoHighLevel automations.
- Maintain organized UTMs, campaign taxonomy, and tracking to ensure clean attribution.
- Ensure seamless lead handoff into our in-house app/CRM — every lead counts.
Creative Collaboration
- Lead creative briefs and SLAs with the Design team (social posts, reels, carousels, landing page blocks).
- Review assets to ensure message-market fit, brand consistency, and compliance.
- Uphold our brand pillars, style, and voice across all campaigns.
Proposals & Reporting
- Build campaign proposals outlining goals, audience, offers, creative briefs, and budgets.
- Produce clear performance reports with actionable insights and recommendations for continuous improvement.
Optimization & Learning
- Run A/B tests across hooks, offers, landing pages, and sequences.
- Capture learnings and build playbooks to elevate future campaigns.
Cross-Team Collaboration
- Work closely with Operations, Sales, and Client Success for smooth handoffs, data integrity, and feedback loops.
- Be a communicator of wins, challenges, and insights across the team.
Who We’re Looking For (Qualifications)
- Master’s degree in Marketing, Business Management, or related field.
- 3+ years in B2B / SaaS / performance marketing roles.
- Hands-on experience with LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar).
- Proven track record running multi-channel campaigns with strong attribution.
- Strong skills in brief-writing, creative review, and campaign processes.
- Analytical mindset; comfortable working with dashboards, UTMs, and performance data.
- Excellent English communication skills.
- Collaborative spirit; thrives in fast-paced environments.
Nice to Have
- Experience in Fintech, Payments, or SaaS
- Deep understanding of funnel optimization and landing-page experimentation
- Familiarity with compliance-sensitive marketing
What You Get
- Fully remote, full-time role
- Weekends off (Saturday & Sunday)
- HMO upon regularization
- PTO, Sick Leave, Mental Health Leave
- PTO conversion to cash
- 13th Month Pay as our holiday thank-you