Marketing Associate - Digital & Paid Media (60272)

JOB TITLE: Marketing Associate - Digital & Paid Media

REPORTS TO: Sr. Marketing Manager

DIRECT REPORTS: No

Who We Are

BH Management, LLC is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow.

BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us!

Role Overview

As the Marketing Associate - Digital & Paid Media, you’ll have a big mission. Your mission, if you choose to accept it, will be to provide analytical support and play a key role in investment performance reporting, including support for investment tracking reporting. The Marketing Associate - Digital & Paid Media supports the execution and ongoing management of digital marketing and paid media campaigns across a portfolio of assets. This role partners closely with Marketing Strategists and the Digital & Paid Media Manager to help ensure campaigns are launched accurately, monitored consistently, and optimized over time to support qualified lead generation.

In this role, the Marketing Associate focuses on day-to-day campaign support, including setup assistance, performance monitoring, data accuracy, and reporting. This position provides an opportunity to build foundational knowledge of digital marketing platforms, campaign structures, and performance metrics while contributing to overall marketing effectiveness. The Marketing Associate plays an important role in helping campaigns run smoothly and efficiently, supporting team goals related to lead volume, spend pacing, and campaign performance. Exhibits strong commitment to the service needs of internal and external customers. Represents the company in a professional and courteous manner. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what’ was done here at BH! While this is a remote position, we are only able to hire candidates who reside in the following states due to employment eligibility requirements: AL, AZ, CO, CT, FL, GA, IA, IL, IN, KS, KY, LA, MO, MN, NC, NE, NV, NY, OH, OK, SC, TN, TX, and VA.

Job Duties

• Assist with the setup and launch of campaigns across paid search, paid social, display, ILS, and other digital platforms.
• Support accurate campaign builds, including targeting, budgets, tracking, and creative alignment.
• Help maintain campaign organization, naming conventions, and platform cleanliness.
• Support regular monitoring of campaign performance to ensure pacing and alignment with goals.
• Assist with routine adjustments to bids, budgets, targeting, and creative as directed by Strategists or Managers.
• Flag potential issues, data discrepancies, or performance anomalies to the appropriate team members.
• Help compile and review campaign performance data.
• Implement optimization changes based on guidance from Strategists or Managers.
• Track performance trends and contribute to campaign improvement discussions.
• Support the accuracy of tracking, tagging, and reporting across platforms.
• Pull and organize reports for internal performance reviews and stakeholder updates.
• Maintain documentation of campaigns, updates, and results.
• Partner with Marketing Strategists to support execution of channel strategies.
• Coordinate with vendors or platform partners as needed under supervision.
• Communicate updates, timelines, and issues clearly with team members.
• Follow established standards for campaign setup, tracking, and reporting.
• Support compliance with brand guidelines and platform best practices.
• Continue building knowledge of digital marketing tools, platforms, and industry trends.
• Basic campaign performance metrics (impressions, clicks, conversions).
• Cost per lead (CPL).
• Entry-level channel performance trend.
• Budget pacing and spend tracking.
• Other duties as assigned.

You Have

• 1+ years of experience in marketing, digital media, or a related field.
• Familiarity with digital advertising platforms such as Google Ads, Meta, or similar tools.
• Strong attention to detail and ability to manage multiple tasks.
• Basic analytical skills with an interest in learning performance measurement and optimization.
• Strong organizational and time management skills.
• Ability to follow established processes and execute tasks consistently.
• Preferred exposure to property marketing, multifamily housing, or related industries Add Requirements.

Seniority Level: Experienced

Industry: Property Management

Employment Type: Full-Time

Location: Remote

Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs.

BH is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.