Vice President (VP) of Marketing

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team, united by our desire to connect diverse people with common values for Boldr impact. 
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE 
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine.

This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.

You are building and elevating the function, not inheriting a fully mature marketing organization.

You will be responsible for:

• Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner
• Translating that positioning into pipeline-generating GTM strategies
• Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
• Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
• Building and leading a global marketing function that supports Boldr’s next phase of growth

This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.

WHAT WILL YOU DO

Category, Positioning, and Market Narrative

• Define and own Boldr’s category and market narrative
• Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
• Develop clear, differentiated messaging that resonates with CX and operations leaders
• Ensure consistency in how Boldr is represented across all market touchpoints

Pipeline and Go-To-Market Leadership

• Build a repeatable, scalable pipeline engine aligned to revenue goals
• Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
• Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
• Own marketing’s contribution to pipeline, not just activity

Ecosystem, Partnerships, and High-Trust Engagement

• Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
• Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
• Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
• Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
• Build relationships that create trust and convert into pipeline
• This is not traditional event or field marketing. Success is defined by the ability to turn ecosystem relationships into meaningful engagement and pipeline.

Campaigns, Content, and Thought Leadership

• Build a campaign engine that translates insights and expertise into scalable demand
• Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
• Ensure all content reinforces positioning and supports pipeline generation

Marketing Systems, Data, and Operating Cadence

• Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
• Optimize and leverage HubSpot to support scalable marketing execution and reporting
• Build operating rhythms for planning, execution, and measurement
• Prioritize high-impact initiatives over channel-level optimization

Cross-Functional Leadership

• Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
• Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
• Serve as a voice of the market at the leadership level

Team Leadership and Build

• Lead and develop a global marketing team
• Design the team structure over time as the function scales, including leveraging global talent
• Build a culture of accountability, speed, and high standards
• Communicate clearly and influence at the executive level
• Operate with ownership, urgency, and accountability