Social & PR Manager
Cramer-Krasselt is one of America’s largest independent agencies, known for its full-service capabilities in modern marketing. The Social & PR Manager will lead integrated social, influencer, and PR programs, collaborating with various teams to create culturally relevant content and drive brand engagement.
Responsibilities
- Develop organic social content and concepts for several key platforms across clients
- Manage content calendars and able to keep close attention to details for any scheduling changes
- Schedule and publish across platforms
- Lead community management across key clients including development of response guides and strategies
- Proactively and reactively engage in the communities, following approved response guides and strategies
- Ability to research and vet influencers that align to brand strategy
- Develop and execute influencer and creator partnerships
- Monitor trends, conversations, and platform innovations to keep brands relevant
- Apply social listening and performance data to inform strategy and optimization
- Identify real-time opportunities to engage in culture and conversation
- Has foundational PR experience in past role including media list development, crafting angles and pitching journalists
- Support earned media storytelling: identifying newsworthy angles and narratives
- Understand key social and PR metrics; contribute to reporting and insights
- Continuously optimize programs based on performance data and learnings
- Build strong relationships with client partners through clear communication and proactive thinking
- Support internal and client meetings with confidence and clarity
- Contribute to presentations and help tell compelling stories through data and ideas
Skills
- 1–2+ years of experience in social media or integrated communications
- Strong understanding of today's social landscape, platforms and content trends
- Strong experience with influencer/creator programs
- Familiarity with earned media strategy
- Familiarity with content publishing tools, social listening tools, analytics and reporting frameworks
- Familiarity with design tools such as Canva
- Familiarity with social video editing software such as CapCut
- Strong communication and presentation skills
- Ability to manage multiple workstreams and deadlines in a fast-paced environment
- A collaborative mindset and curiosity for culture, media, and storytelling
- Experience working in an agency environment
- Paid social knowledge or exposure
- Passion for emerging platforms, creators and digital culture
Benefits
- Medical, dental and vision for employees and dependents including domestic partners
- Disability
- 401(k) company match and profit sharing
- Paid time off including parental leave
Company Overview