National Multi-Family Sales Manager

Position Overview

The National Multifamily Sales Manager will lead Allura’s strategy and revenue growth within the multifamily housing segment across the United States. This role is responsible for developing relationships with national and regional developers, builders, architects, and general contractors to drive product specification and increase market share within large-scale multifamily construction projects.

This position will partner closely with regional Territory Sales Managers and sales leadership to convert specifications into revenue and expand Allura’s presence in the multifamily housing market.

Reporting Structure

Reports To: VP of Sales

Direct reports: 2+

Works Closely With

Regional Territory Sales Managers

Sales Operations & Enablement

Marketing & Product Management

Technical Services

Executive Sales Leadership

This role will act as the national subject matter expert for the multifamily segment and support regional teams in converting large project opportunities.

Key Responsibilities

National Multifamily Strategy

Develop and execute a national sales strategy focused on multifamily construction.

Identify and engage key national developers, builders, and ownership groups.

Position Allura products for specification within new construction and renovation projects.

Strategic Account Development

Build relationships with national and regional multifamily developers and general contractors.

Manage strategic national accounts and project pipelines.

Influence product specifications through architects and design firms.

Revenue Growth

Drive revenue growth within the multifamily segment through specification and project conversion.

Support Territory Sales Managers in securing large multifamily project opportunities.

Pipeline & Market Intelligence

Track multifamily construction pipelines and project opportunities.

Maintain accurate project tracking within CRM systems.

Provide market feedback and competitive insights to leadership.

Industry Engagement

Represent the company at multifamily housing events and industry associations.

Build visibility with developers, architects, and builders.

Target Candidate Profile

Required Experience

7–10+ years of experience selling building materials or construction products.

Strong experience selling into the multifamily housing segment.

Demonstrated success with specification sales and project-based selling.

Experience managing national or strategic accounts.

Key Relationships

Successful candidates will have existing relationships with:

Multifamily developers

General contractors

Architects and design firms

National or regional builder groups