Sales Manager - Cannabis

Job Title: Sales Manager

Department: Sales

Reports to: Regional Sales Manager

Effective Date: 3/9/2026

Company Overview

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary

The Sales Manager leads a high-performing sales team and is responsible for setting sales targets, developing strategies to achieve them, and driving revenue growth. This role involves recruiting, training, and managing the sales team while fostering a results-driven culture. The Sales Manager collaborates with cross-functional teams to align sales efforts with company objectives, monitors market trends, and ensures compliance with industry regulations. Additionally, the Sales Manager oversees the development of new business opportunities, supports product knowledge training, and ensures overall sales performance meets organizational goals.

Supervisory Responsibilities

• Recruit, train, and manage a high-performing sales team.
• Set clear sales targets and motivate the team to achieve and exceed them.
• Provide ongoing coaching, mentoring, and performance feedback to team members.
• Foster a collaborative and results-driven sales culture.

Duties/Responsibilities

Sales Strategy and Planning

• Develop and implement effective sales strategies to drive revenue growth and market share.
• Analyze market trends, competitor activities, and customer feedback to refine strategies.
• Collaborate with cross-functional teams to align sales efforts with overall business objectives.

Client Relationship Management

• Build and maintain strong relationships with key clients, distributors, and partners.
• Identify new business opportunities and develop strategies to expand the customer base.
• Address customer concerns and ensure a high level of customer satisfaction.

Product Knowledge and Training

• Stay informed about the cannabis industry, regulatory changes, and the company's product offerings.
• Train the sales team on product features, benefits, and compliance requirements.
• Conduct regular product knowledge sessions to keep the team updated on industry trends.

Sales Performance Analysis

• Monitor and analyze sales performance metrics to track progress against goals.
• Prepare regular reports for senior management, highlighting key performance indicators.
• Identify areas for improvement and implement corrective actions as needed.

Budget Management

• Collaborate with the finance department to develop and manage the sales budget.
• Ensure that sales activities are aligned with budgetary constraints and financial goals.

Compliance and Regulatory Adherence

• Stay informed about cannabis regulations and ensure that the sales team operates in compliance with all applicable laws.
• Collaborate with legal and regulatory affairs to address compliance issues and updates.

Trade Shows and Events

• Represent the company at industry trade shows, conferences, and events.
• Coordinate the participation of the sales team in relevant events to generate leads and build brand awareness.

Required Skills/Abilities

• Must possess a valid Driver's License.
• Excellent verbal and written communication skills.
• Knowledge of MS Office Suite for reporting, communication, and analytics.
• Strong understanding of cannabis products, regulations, and market dynamics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to travel as needed for client meetings, events, and industry engagements.

Education and Experience

• Bachelor's degree in business, marketing, or a related field preferred.
• Must have experience managing a sales team of at least 3 direct reports.
• 3+ years of proven experience in sales management.
• Cannabis sales experience strongly preferred.

EEOC: DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.